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BBA Syllabus for KKHSOU: KKHSOU is the only institution that provides BBA at open university at the whole northeast. It great opportunity and you can enjoy this change. So go through the syllabus to know how the course works. The syllabus will give you the idea about how the whole course will help you. The course is good so the teachers. You will have a freedom of doing things and it will be a great experience. We provide The syllabus in PDF format. For all pass course and Major/ Honors subjects.

BBA Syllabus for KKHSOU
BBA Syllabus for First SEMESTER

BBA (SJ) 01: PRINCIPLES OF MANAGEMENT & ORGANIZATIONAL BEHAVIOR

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UNIT 1: Introduction to Management: Concepts of Management, Meaning of Management, Nature and Characteristics of Management, Scope of Management; Levels of Management; Administration and Management; Management as Science and Arts;

UNIT2: Development of Management :Development of Management Thought, Classical Approach: Frederick Winslow Taylor and Scientific Management, Henry Fayol and Administrative Management, Comparison Between Taylor and Fayol; Neo-Classical Theory, Hawthorne Experiments, Behavioural Science Approach; Modern Approach, Contribution of P.F. Drucker, Quantitative or Management Science Approach, Systems Approach, Contingency Approach

UNIT 3: Functions of Management: Planning, Organizing, Staffing, Controlling, Coordination; Managerial Skills; Indian Management Style and Tradition

UNIT 4: Planning:Nature and Characteristics of Planning, Types of Plans, Steps in Planning
Process, Importance of Planning, concept of strategic planning,

UNIT 5: Organizing: Concept of organization, organizational structure-formal and informal organization, departmentation, span of control, Types of Organization

UNIT 6: Staffing:Definition, manpower management, job design, selection process, performance appraisal

UNIT 7: Controlling:Control process, types, and barriers to control making, control techniques, budget and non-budgetary control

UNIT 8: Motivation: Motivation at Work; Theories on Motivation: Theory of Human Motivation, McGregors Theory X and Theory Y, Herzberg’s Two Factor Theory of work Motivation; Delegation; Meaning of Authority and Power

UNIT 9: Decision Making: Decision Making and Management; characteristics of decision making Types of Decisions; Steps in Decision Making;

UNIT 10: Leadership: Meaning of Leadership; Theories Of Leadership; Styles Leadership

UNIT 11: Organizational Behaviour:Concept of Human Behaviour: Nature of People, Value of Person (Ethical Treatment); Nature of Organization Behaviour; Concept of Self Theory; Concept of Ability: Intellectual Abilities, Physical Abilities;

UNIT 12: Personality: Meaning and Determinants of Personality: Meaning of Personality, Determinants of Personality; Theories of Personality: The Big Five Personality Traits; Emotions and Moods: The Basic Set of Emotions; Perception: Factors Affecting Perception; Concept of Interpersonal Behavior: Essential Interpersonal Competencies for Managers; Transactional Analysis; Ego States and Different Strokes; Job Design: Job Characteristic Model

UNIT 13: Group Behavior and Team Development: Concept of Group and Group Dynamics; Types of Groups: Formal Group, Informal Group; Concept of Group Behavior: Group Norms, Group Cohesion, Inter-Group Behavior; Group Decision-Making; Team: Types of Team; Team Building and Managing Effective Team

UNIT 14: Contemporary issues in Management: Meaning of conflict management, positive vs. Negative conflict, types of conflict, managing conflict, stress management, sources of stress, stress management strategies

UNIT 15: Case Study

BBA (SJ) 02 BUSINESS ECONOMICS
Total Marks: 20+80=100

UNIT 1: Introduction to Business Economics: Introduction to Business Economics, Economic Principle, Economic Practices of Management, Role and Responsibilities of Business Economist

UNIT 2: Demand: Concept of Demand: Types, Determinants, Demand Function, Demand
Elasticity,

UNIT 3: Demand Forecasting:lntroduction, Meaning and Forecasting, Level of Demand Forecasting, Criteria for Good Demand Forecasting, Methods or Techniques of Demand Forecasting, Survey Methods, Statistical Methods, Demand Forecasting for a New Products

UNIT 4: Supply: Concept and law of supply, factors affecting supply

UNIT 5: Production: Concept of production: Factors, Functions, Linear homogenous production function, Optimum input combinations, Laws of variable proportion, Returns to scale, Economies and diseconomies of scale

UNIT 6: Cost: Cost concepts: Opportunity cost or alternative cost, Explicit cost and implicit cost, Money costs and real cost, Accounting cost and Economic cost, Sunk costs,

Marginal cost and incremental cost, Short run cost: Total cost , Average cost, Marginal cost, Long run cost curve of firm: Long run average cost curve, Long run marginal cost curve, Managerial uses of cost function

UNIT 7: Objectives of Firm- Introduction, Profit Maximization Model, Economist Theory of the Firm, Cyert and March’s Behavior Theory, Marris’ Growth Maximisation Model, Baumol’s Static and Dynamic Models, Williamson’s Managerial Discretionary Theory

UNIT 8: Market structure: Perfect competition: Concept of Market and Revenue Curves: Classification of Market Structure, Concepts of Total Revenue (TR), Average Revenue (AR) Marginal Revenue (MR).

UNIT 9: Market structure: Imperfect competition: Monopoly Competition: Definition and Classification, Demand and Marginal Revenue Curves, Equilibrium of the Monopolist: Short-run and Long-run, Price Discrimination: Degree and Possibility, Equilibrium of a Firm: Short-run and Long-run, Group Equilibrium, Concept of Excess Capacity, Some Other Important Concepts of Pricing

UNIT 10: Distribution: Marginal productivity theory of distribution, rent: modern theory of rent, wages, wage determination under imperfect competition

UNIT 11: Wages: Basic concept of wages, nominal and real wages, wage determination under Perfect competition, wage determination under Imperfect Competition, wages and collective bargaining.

UNIT 12: Profit: Meaning of profit, Profit theories, Basic information, Nature of profit, Measurement of profit, Profit policies

UNIT 13: Economic environment of Business: Nature and Significance of Economic & Non Economic Environment in India, Macro Economic Environment: Government Budget, Industrial Policy, Monetary Policy, Role of Banking and other Non- Banking Financial Institutions and their Impact on Business, Planning In India- Achievements and Failures

UNIT 14: Non-Economic Environment of Business: Political and Legal Environment, Demographic and Social cultural environment, Natural Environment, Technical Environment, Social Responsibility of Business.

UNIT 15: Monetary and Fiscal Policies: Concept and objectives of Monetary Policy, Instruments of Monetary Policy, Limitations of Monetary Policy, concept of Fiscal Policy, Fiscal policy and Economic stability, Instruments of Fiscal Policy and Limitations of Fiscal Policy.

BBA (SJ) 03 BUSINESS MATHEMATICS

Total Marks: 20+80 = 100

UNIT 1: Importance of Mathematics in Business: History of Mathematics, Business mathematics- basic concept, use of business mathematics in business (Production & cost calculation, price determination, profit measurement, financial analysis)

UNIT 2: SETS: Basic concepts, types, operations on sets, Venn Diagrams

UNIT 3: Relation & Functions: Binary relations and their types; Basic terminologies, types, graphical I geometric representation of functions, Functions related to business

UNIT 4: Mathematics of Finance: Simple and Compound interest, Depreciations, Annuity

UNIT 5: Basic Algebraic Concepts: Quadratic Equation, Roots of Quadratic Equation, Simultaneous Equation with Two or Three Unknowns

UNIT 6: Arithmetic Progression: Arithmetic progression and Series, Geometric Progression and Series, Summation of AP. and G.P. Series

UNIT 7: Logarithms: Definition, Properties of Logarithms, Application of Logarithms

UNIT 8: Binomial Theorem: Binomial Theorem, Properties of Binomial Coefficient.\

UNIT 9: Matrices: Definition and notation, various types – square, rectangular, diagonal, null, unit, identity and singular, addition of matrices, multiplication of matrices, Inverse of a matrix

UNIT 10: Limit and Continuity: Limit of a function, Evaluation limit of function, Application of limits in business, Continuity of a function.

UNIT 11: Derivatives of Function: Differentiation, Rules of differentiation

UNIT 12: Application of Derivatives in Business Area: Derivatives as instaneous rate of change, Maxima and minima of a function, simple Optimization Problems
UNIT 13: Integration: Methods of integration, Integration by substitution, Integration by parts UNIT 14: Application of Integration in Business Area: Definite integrals, simple problems UNIT 15: Linear Programming Problem: Formulation of a Linear Programming Problem•
solution of LPP by Graphical (simple problems only)

Introduction to Business Environment: Types of Environment, nature scope and objectives of business, environmental analysis and forecasting

Business and Society: Social environment, social responsibility of business and corporate governance

Industrial Policies: Industrial policy up to 1991, new industrial policy, privatization and disinvestment, IRDA

Trade Environment: Industrial growth and diversification, Public and private sector industries, small scale industries and cottage industries

Village and Small Industries: Definition of small and village industries, state industrial policies, khadi and village industries,

Industrial Sickness: Definition, causes of sickness, preventive and curative measures

Labour Environment: Principles of labour legislation, labour legislation, labour welfare, definition of industrial relation; trade union ;workers participation in management; quality circles, YRS and Golden handshakes

Financial Environment: Introduction to money market and capital market with special reference to India, organized and unorganized money market

Political Environment: Introduction, Political Environment and the Economic system, Types of Political Systems, Indian Constitution and Business, Changing Profile of Indian Economy , Business Risks Posed by the Indian Political System

Globalization of Business: Concept and evolution (GATT, WTO and Uruguay Round Agreement), meaning and features of international business, importance of international business

Multinational Corporations: Definition and meaning, MNCs and International trade, Merits and demerits of MN Cs, MN Cs in India

Patents and trade marks: Definition of Patent and trade marks, falsifying and falsely representing trademarks as registered, registration of trade marks as associated trade marks.

Economic Planning: Planning in India, planning commission, formulation of plan, twelfth plan

UNIT 14: UNIT 15:

Economic Development: Industrial development, salient features of industrial planning and development, role of public and private sectors, import and export

Cases related to Business Environment

BBA Syllabus for Second SEMESTER

BBA (S2) 05 BUSINESS STATISTICS

Total Marks: 20+80 = 100

UNIT 1: Introduction to Statistics: Meaning and importance of Statistics, Frequency
Distribution, Tabulation of Data, Methods of presenting Statistical information

UNIT 2: Measure of Central Tendency: Meaning of Measure of Central Tendency, Different Types of Measure of Central Tendency Frequency Distribution, Mean, Median, Mode, Measure of Dispersion.

UNIT 3: Measure of Dispersion: Meaning of Dispersion, Different Measures of Dispersion,

UNIT 4: Moments, Skewness and Kurtosis: Moments, Moments -raw and central, Relation between raw and central moments, Skewness, Measures ofskewness, kurtosis, Measures of kurtosis

UNIT 5: Correlation and Regression: Meaning of Correlation, Scatter Plot and Correlation, Type of Correlation, Correlation Coefficient, Rank Correlation Coefficient, Meaning of Regression, Line of Regression and Regression Equation, Correlation and Regression Analysis: A Comparison

UNIT 6: Fundamentals of Probability: Random experiment, Definition of Probability, Axiomatic Definition of Probability, Elementary Theorems on Probability

UNIT7: Conditional Probability: Multiplication theorem of probability, Independent events, Multiplication theorem of probability for independent events, Extension of multiplication theorem of probability, Law of Total probability, Baye’s theorem

UNITS: Sampling and Sampling Distributions: Introduction , Population and Sample – Universe or Population – Types of Population – Sample , Advantages of Sampling, Sampling Theory – Law of Statistical Regularity – Principle of Inertia of Large umbers – Principle of Persistence of Small umbers – Principle of Validity – Principle of Optimization , Terms Used in Sampling Theory , Errors in Statistics , Measures of Statistical Errors , Types of Sampling – Probability Sampling – Non-Probability Sampling, Case let on Types of Sampling, Determination of Sample Size, Central Limit Theorem

UNIT 9: Random Variables and Probability Distribution: Definition, discrete and continuous distribution

UNIT 10: Theoretical Distribution- I: Standard Distributions: Discrete type Bernoulli, Binomial, Poisson distributions (definition, properties and applications).

UNIT 11: Theoretical Distribution-II: Continuous distribution, Normal (definition, properties and applications)

UNIT 12: Index Numbers: Concept and Uses of Index Numbers, Types of Simple Index Numbers, Properties of Relatives, Construction of Simple Index Numbers, Construction of Weighted Index Numbers, Test of Adequacy of Index

UNIT 13: Time Series: Definition and importance, components of a time series, estimation of the trend by the method of moving averages

UNIT 14: Basic Concepts in Sampling: Definition of Population, Parameter and Sampling, Random and non random sampling, Sampling with and without replacement, Mean and Standard Deviation in Sampling, Errors in sampling

UNIT 15: Testing Of Hypothesis: Hypothesis, Null Hypothesis, Alternative Hypothesis, Large sample test, small sample test, level of significance

BBA (S2) 06 MARKETING MANAGEMENT

Total Marks: 20+80 = 100

UNIT 1. Introduction to Marketing Management

Meaning of Market; Meaning and Definition of Marketing; Importance of Marketing; Basic Concepts Underlying Marketing: Evolution of basic marketing concepts; Nature of Marketing; Scope of Marketing; Marketing Mix; Composition and Function of Marketing Environment: Micro-Environment [Task Environment], Macro• Environment

UNIT 2. Consumer Behaviour

Definition, factors influencing consumer behaviour, buying process

UNIT 3. Market Segmentation

Concept of Market Segmentation: Definitions of Market Segmentation, Importance of Market Segmentation, Requirements or Criteria for Market Segmentation; Bases for Market Segmentation: Segmentation of Consumer Markets, Segmentation of

Organisational Markets; Market Targeting: Evaluating Market Segments and Target

Market Selection; Market Positioning: Definitions, Positioning Strategies

UNIT 4. Concept of Product

Concept of Product: Essential Features or Attributes of a Product; Classification of Products; Product Planning and Development: Stages in new product Development Process, Product Diversification; Product Standardisation; Product Simplification; Meaning of Product Life Cycle Concept: Definition of Product Life Cycle Concept, Stages of Product Life Cycle Concept, Factors Affecting Product Life Cycle; Basic Concepts of Branding; Packaging; Labelling

UNIT 5. Branding

Definition, brand name, charectaristics of branding, brand image, brand identity, brand personlaity, concept of brand equity

UNIT 6. Pricing

Pricing; Importance of Pricing in Marketing; Factors affecting Price of a Product I

Service; Pricing Strategy;

UNIT 7. Managing Marketing Channel: Concept Of Marketing Channel; Types Of Channel And Their Importance: Characteristics, Importance; Channel Strategies : Designing and managing Marketing Channel : Main steps involved in developing the Channel Design, Channel Member Selection; Managing Wholesaling and Retailing;

UNIT 8. Logistics and Supply Chain Management

Physical distribution, marketing logistics and supply chain management. UNIT 9. Promotion
Meaning and its importance, types, promotion mix, sales promotion, push versus pull,

factors affecting promotional mix and strategies, advertising. UNIT 10. Selling functions in Management
Personal Selling-nature, importance and process, direct marketing, , e-commerce and

e-business, concept of ECRM UNIT 11. Service Marketing
Basic Concepts of Service Marketing, Service Marketing mix, Growth of services,

difference between goods and service marketing, characteristics of service marketing

UNIT 12:

Marketing Environment: Introduction, Need and Importance of Environmental
Analysis, Methods of Analysis – SWOT, PEST, Internal Environment of the
Organization, External Environment

UNIT 13. International Marketing

Meaning and scope of international marketing, Difference between domestic and international marketing, Indian Export and Import policy.

UNIT 14. International Marketing Promotion

UNIT 15:

4P’s of international marketing, product, pncrng m international marketing, international distribution and international promotion mix.
Case Studies in Marketing: Case Studies on Marketing; Hotel Taj West End, Bangalore; Shreya Beverages and it’s marketing tactics; Nivea and the 4 P’s of Marketing; Amway-The leader in Network Marketing;

BBA (S2) 07

ENGLISH FOR PROFESSIONAL STUDIES (COMMON PAPER)

Total Marks: 20+80 = 100

UNIT 1: Some Concepts of Grammar I: English Grammar an Introduction, Nouns-Kinds of Nouns, Forms of Nouns, Functions, The noun phrase, Agreement, Detenniners• Articles, Demonstratives, Possessives, Quantifiers, Wh-determiner, Pre-determiners, Verb Forms

UNIT 2: Some Concepts of Grammar II: Adjectives, Adverbs, Prepositions

UNIT 3: Vocabulary: Synonyms and Antonyms, One word Expression, Words used as Different Word Classes, Phrasal Verbs, Distinction between Similar Words Often Confused

UNIT 4 : Punctuation, Synthesis and Transformation of sentences

UNIT 5 : Common Errors and Phrases & Idioms

UNIT 6: Essay and Story Writing: Introduction to Essay Writing, Structure of Essay, Sample of Essays, Introduction to Story Writing, Techniques ofStory Writing, Sample of Stories

UNIT 7: Precis Writing: Precis Writing, How to Write a Precis, Examples, Exercises

UNIT 8: Note Making: Note making and note taking, Skimming and Scanning, format of note making, Samples

UNIT 9: Communication: Defining Communication, Significance and Process of Communication, Communication Network, Communication Media or Methods, Barriers To Communication, Effective Communication.

UNIT 10: Introduction to Office Management: Meaning of Office, Introduction to Office Management, Functions of Office, Relationship of Office with Other Departments, Office Accommodation, Layout and Environment, Office Furniture and Stationery, Office Correspondence and Filing System

UNIT 11: Correspondences I: Letter Writing, How to Write a Letter, Format of a Business
Letter, How to Write a Memo, Examples

UNIT 12: Correspondences II: Notices, Types of Notices, How to Write a Notice, Press

Release, How to Write a Press Release, Format of a Press Release

UNIT 13: Business Presentation I: Report Writing, Process of Writing a Report, Determining the Purpose of the Report, Determining the Factors, Gathering the Information Needed, Interpreting the Findings, Organizing the Report Information, Writing the Report, Project Report Writing, Criteria of a Good Project, Advantages of a Good Project, Disadvantages of Project Method, Format of a Project Report

UNIT 14: Business Presentation II: Writing Executive Summaries, Making Business

Presentations

UNIT 15: Writing Curriculum Vitae/Resume: Difference between CV and Resume, Tips for writing CV/Resume, Essentials for writing CV /Resume, Facing Interviews based on CV/Resume, Telephonic Interviews based on CV/Resume

BBA (S2) 08 FINANCIAL ACCOUNTING
Total Marks: 20+80 = 100

UNIT 1: Fundamentals of Accounting: Concept of Accounting, Difference between Accountancy and Accounting, Accounting as Science and Art, Features of Accounting; Scope and Functions of Accounting;

UNIT 2: Accounting Concepts, Principles and Conventions : Accounting Principles : Meaning of Accounting principles, Generally accepted Accounting, Features of Accounting principles, Need/ Importance of Accounting principles, Classification of Accounting principles; Accounting Concepts; Meaning of Accounting Standard : Definition, Benefits of Accounting Standards; Recognition and Measurement of the elements of Financial Statement, Types of Accounting Conventions, Accounting standards, International Financial Reporting Standards [IFRS]

UNIT 3: Accounting Mechanics- II: The Double-Entry System : Practical application of the Principle of Double Entry, Meaning of Account, Meaning of Debit and Credit, Classification of Accounts; Golden rules of Accounting; An Introduction to the Books of Accounts; Journal : Format of Journal, Process of Journalizing.

UNIT 4: Accounting Mechanics -11:Concept of Ledger: Meaning of Ledger, Need for Ledger and Subdivision of Ledger, Format of a Ledger Account, Distinction between Journal and Ledger; Ledger Posting: Meaning of Posting and basic Points regarding posting, Procedure for Balancing of an Account; Trial Balance : Meaning and features of Trail balance, Preparation of a Trial Balance; Methods of preparation of Trial Balance; The Suspense Account; Nature of Ledger Account Balances

UNIT 5: Sectional and Self Balancing Ledger Systems: Meaning of Sectional Ledger Balancing System; Features of Sectional Ledger Balancing System; Advantages of Sectional Ledger Balancing System; Defects of Sectional Ledger Balancing System; Procedure of Sectional Ledger Balancing System : Preparation of Total Debtors’ Account, Preparation of Total Creditors’ Account; Meaning and Features of Self• Balancing Ledger System; Advantages of Self- Balancing Ledger System; Procedure of Self- Balancing Ledger System : Entries to be passed under Self- Balancing Ledger System, Posting from the Sales Book when Ledgers are on Self-Balancing Ledger System, Self- Balancing of Debtors’ Ledger, Self- Balancing of Creditors’ Ledger, Self- Balancing of General Ledger

UNIT 6: Bank Reconciliation Statement: Pass book and statement of Accounts; Concept of Bank Reconciliation statement; Importance of Bank Reconciliation statement; Distinctions between Bank statement and Bank Reconciliation Statement; Preparation of Bank Reconciliation Statement; Causes of differences

UNIT 7: Bills of Exchange: Introduction, bill of exchange, Acceptance of a Bill, Due Date, Recording of Bill of Exchange in the books of Accounts

UNIT 8: Hire-Purchase System: Meaning and Features of Hire Purchase System; Advantages and Disadvantages of Hire Purchase System; Rights and Obligations of Hire Purchaser and Seller; Accounting for Hire Purchaser System;

UNIT 9: Installment Purchase System: Meaning and Features of Installment Purchase System; Differences between Hire Purchase and Installment Purchase Systems; Accounting for Installment Purchase System

UNIT 10: Presentation of Final Accounts-I :Preparation of Final Accounts, Trading Account, Meaning of trading account and gross profit, Contents of Trading Account, Journal entries relating to preparation of Trading Account, Specimen form of Trading Account, Profit and Loss account.

UNIT 11: Presentation of Final Accounts-II : Preparation of profit and loss account, Balancing of profit and loss account, Distinction between Trading and Profit and Loss Ne, Format of Profit and Loss Accounts, Provisions & Reserves, Provision for Bad and Doubtful Debts, Usual Adjustment Entries, Closing entries for Preparation of Profit and Loss Account, Balance Sheet, Meaning, Steps for Preparation of Balance Sheet, Classification of Assets, Classification of Liabilities, Items appearing in the Balance Sheet, Format of Balance Sheet.

UNIT 12: Depreciation: Concept of Depreciation, Depreciation Accounting, Depreciation- as a source of fund, Causes of Depreciation, Characteristics of Depreciation, Choice of Methods for Computing Depreciation, Methods of recording depreciation, Methods of providing depreciation.

UNIT 13: Partnership: Meaning of Partnership, Accounting for Partnership firm, Admission of a new Partner, Retirement or Death of a Partner, Computation of retiring /deceased partners share in the firm, Mode of payment of retiring I deceases partners share, Dissolution of firm, Dissolution of Partnership and Dissolution of firms, Settlements of accounts, Accounting entries for dissolution, Insolvency of Partner/Partners.

UNIT 14: Financial Statement Analysis: Financial Statement, Balance Sheet, Components of Balance Sheet, Assets, Profit and Loss Account, Concept of Profit, Statement of Cash Flow, Sources and Uses of Cash, Change in Current Assets, Change in current Liabilities, Funds flow Statement, Sources and Uses of Working Capital, Forms of funds flow statement, Uses of Statement Of Changes.

UNIT 15: Ratio Analysis: Ratio Analysis- Its meaning and types, Liquidity ratios, Leverage Ratio, Activity Ratio/ Turnover Ratio, Profitability Ratio, Limitations Of Ratio Analysis, Time Series Analysis.

 

BBA Syllabus for Third SEMESTER

BBA (S3) 09 HUMAN RESOURCE MANAGEMENT

Introduction to HRM: Concept of human resource management, Role of human factor in management process, Major activities under human resource management, Structure of human resource department, Human resource development

Personnel Management and Policies: Meaning of personnel Management, Characteristics of Personnel management, Functions of Personnel Management, Difference between Human resource management and Personnel management, Meaning of Personnel Policy, Objectives of personnel policy, Types of Personnel policies

Human Resource Planning: Nature and importance of Human Resource Planning, Definition of human resource planning, Factors affecting human resource planning, Planning process, Requisite for successful human resource planning.

Recruitment and Selection: Meaning of Recruitment, Factors influencing recruitment, Sources of recruitment, Recruitment Process, Meaning of Selection, Importance of Selection, Difference between Selection and Recruitment and Selection Procedure

Training, Development and Growth: Orientation, orientation programme, Meaning and nature of Training and development, Importance of training and development, Methods of training Growth of employee, Career development

Performance Appraisal: Meaning and concept, Benefits of Appraisal, Conflict and confrontation, Process of performance appraisal, Methods of performance appraisal

Wages and Salary Administration: Concept of Wages, Theories of Wages, Wage determination process, Wage payment procedure, Types of Wages and Wage differentials

Compensation Management: Concept of Compensation Management, Evolution of Compensation, Evolution of Strategic Compensation, Importance of Compensation, Types of Compensation, Direct Compensation, Indirect Compensation, Wage Determination Process, Wage Differential, Importance of Wage Differential, Executive Remuneration Compensation Plan, Special Features of Executive Remuneration, Components of Executive Remuneration, Executive Remuneration in Indian Industries

Industrial Relations: Concept and Meaning of industrial Relation (IR), Importance of IR, Objectives of IR, Approaches to IR, Measures to improve IR,

UNIT 10: Industrial Disputes: Concept of Industrial Disputes, Nature of Industrial Disputes, Causes of Industrial Disputes, Settlements of Disputes

UNIT 11: Strategic HRM: Meaning of Strategic HRM, Nature of Strategic HRM, Strategic Management Process, Types of HRM Strategy and their Features, HR Functions with Strategic Management Process, Importance of Strategic Management

UNIT 12: Employee Empowerment: Introduction, Concept of Employee Empowerment, Process of Empowerment, Empowerment in Indian Scenario, Empowerment in Global Scenario

UNIT 13: International Human Resource Management and e-HRM: Meaning of Domestic H.R.M. & International H.R.M., H.R. Challenges of International Business, Reasons for International HRM, How Inter country Differences Affects on H.R.M., Reasons for International Assignment Failure, A Global H.R. System, International Staffing, International Staffing Policy, Concept of e-HRM, e-HR Activities

UNIT 14: Future Challenges in HRM: The Job and Challenges, the New Professional Approach, Challenges in Human Resource Management, Major Challenges in Human Resource Management

UNIT 15: Case Studies in Human Resource Management: Meaning of Case Study, Case
No.: 1, Case No.:2, Case No.:3, Case No.:4,Case No.:5

BBA (S3) 10 PRODUCTION & OPERATIONS MANAGEMENT

Total Marks: 20+80 = 100

UNIT 1: Introduction to Production Management: Basic Concepts, Definition of Production and Operations Management, Functions of Production and Operations Manager, Decision Making in Production and Operations, Basic production management concepts, Basic Manufacturing Process, Major factors affecting process design decisions.

UNIT 2: Process Design: Product Focused, Continuous Production, Process Focused, Cellular

Manufacturing, Inter relationship among product design process design

and Inventory policy, Deciding among Process Alternatives, Automation in

Production and Operations, Types of Automation, Computer Integrated Manufacturing

UNIT 3: UNIT4: UNIT 5:

Plant Location and layout: Concept of Location, Plant Location, Plant location methodology, Plant Layout

Job Design: Job Design, Work Study, Method Study, Work Measurement, Work

Sampling

Product Design: Types of New Products, The Process of New Product Development, Design for Manufacturability, Designing for Quality, Rapid Prototyping, Designing and Developing new Services.

UNIT 6: Inventory Management: Concept of Inventory, Types of Inventory, Disadvantages of high and low level of Inventories, Reasons for maintaining
Inventory

Techniques of Inventory Management: Economic Order Quantity (Model 1,

Model 2 and Model 3), ABC Analysis

Maintenance Management: Objectives and types of maintenance, maintenance Policy, Need for replacement, Replacement problems, Determination of maintenance crew size, Reliability, Information system for maintenance management

Capacity Planning: Capacity Planning, Types of Capacity, Measures of Capacity, Capacity Planning Strategies, Flexibility in Capacity in a facility, Increasing the capacity of a plant, Estimating Capacity of a Facility, Capacity Planning: Evaluation of Alternatives, Equipment selection & investment decisions comparison of alternatives

Production Planning and Control: Meaning and definition of Production Planning and Control, Elements of Production Planning and Control-Routing, Scheduling, Dispatching, Follow Up or Expediting; Techniques of Control, Advantages of Production Planning and Control

Introduction to Purchasing: Overview of Purchasing Function, Activities Under

Purchasing Function, The Transition of Purchase To Supply Management, Types

of Calls For Bids, Locating Tenders, Selection of Bidders, Bidding Process, Technical Evaluation, Commercial Evaluation, Negotiating, Selection and Award, Post-Award Administration

UNIT 12: Material Requirement Planning: Product Structure, Bill of Material, Introduction to
Material Requirements Planning (MRP), Manufacturing Resources Planning (MRP-II)

Using the MRP System,

UNIT 13: Quality Management: Introduction, Quality Management Evolution, Definitions of Quality, Benefits of Quality Management, Dimensions of Quality, Determinants of Quality, Causes of Quality Failure, Quality Control, Inspection, Quality Assurance, Quality in Services, Quality Costs, Control Surplus and Waste Disposal

UNIT 14: Supply Chain Management: Introduction To Supply Chain Management, Need For A Good Supply Chain Management, Components Of Supply Chain, In-bound Supply Chain, In-house Supply Chain, Out-bound Supply Chain, Design Of Supply Chains

UNIT 15: Total Quality Management: Essentials of TQM Culture, Top Management Leadership In TQM Implementation, Human Resource Development, Process Management In TQM System, Benefits Due To TQM, TQM “Gurus” And Their Contributions, Components Of TQM, Introduction To Six Sigma Quality, The meaning of Six Sigma ( 6 a), Six Sigma by Indian Organisation, Implementation Roles In Six Sigma , JIT Philosophy, Benefits Of JIT

BBA (S3) 11 BUSINESS AND LABOUR LAWS

Total Marks: 20+80 = 100

UNIT 1: Indian Contract Act, 1872: Essential conditions of a Valid Contract under Indian Contract Act, Offer and Acceptance; Consideration, Capacities of Parties to Contract, Performance of Contract, Discharge of Contract, Breach of Contract and Its Remedies, Indemnity and Guarantee, Bailment and Pledge, Contract of Agency

UNIT 2: Sales of Goods Act, 1930: Essential of Contract of Sales, Difference between Sale and Agreement to Sell, Condition and Warranty, Passing of Property in Goods, Transfer of Title by non- owners, Performance of Contract of Sale, Rights of Unpaid seller, Breach of Contract of Sale, Auction Sale

UNIT 3: Formation of a Company: Formation of a Company, Stages of formation of Company, Documents Required for Incorporation, Types of Company, Meaning of Meetings and Kinds of Company, Meaning of Minute, Recording and Signing of Minutes, Role of Chairman, Postal Ballot, Resolution and its Different Kinds

UNIT 4: The Indian Partnership Act, 1932: Basic Concept of Partnership, Advantages and Disadvantages of Partnership firm, Kinds and Deeds of Partnership, Kinds, Rights and Duties of Partners, Minor as a Partner and Partner’s Express and Implied Authority, Registration and Dissolution of Partnership Firm

UNIT 5: Consumer Protection Act, 1986: Definitions under the Act, Redressal Agencies under the Act, Powers of Redressal Agencies, Procedure of Filing a Complaint, Consumer Protection Councils, Penalties under the Act

UNIT 6: Foreign Exchange Management Act, 1999: Difference between FERA and FEMA, Scope of FEMA, Salient Features and Provisions of FEMA, Offences under FEMA

UNIT 7: The Indian Factories Act, 1948:Definitions under the Act, Statutory agencies and their powers for enforcement of the Act, Health, Safety and Welfare Provisions, Provisions regarding Hazardous Work, Employment of young person, Penalties and Provisions

UNIT 7: The Industrial Disputes Act, 1947:0bjectives of the act; Important definitions; History of the law of industrial disputes; Authorities under the Act and their duties; Reference of disputes; Procedure and powers of authorities; Award and settlement, Illegal Strikes and Lock-outs; Unfair Labour Practices, History of the law of industrial disputes; Authorities under the Act and their duties; Reference of disputes; Procedure and powers of authorities; Award and settlement

UNIT 9: The Trade Unions Act, 1926: Objectives of the Trade Unions Act; Important definitions; Registration of Trade Union; Rights and Liabilities of registered Trade Union; Penalties

UNIT 10: Minimum Wages Act, 1948: Object and scope of the Act; Definitions; Fixation and Revision of wages; Safeguards in payment of minimum wages; Enforcement of the Act

UNIT 11: Workmen’s Compensation Act, 1923:0bject and scope of the Workmen’s Compensation Act, 1923; Important definitions; Disablement; Employer’s liability for compensation; Employer’s liability when contractor is engaged; Commissioner; Compensation

UNIT 12: The Arbitration and Conciliation Act: Meaning of Arbitration and its Types; Arbitration Agreement and easements of a valid arbitration agreement; Arbitration and his appointment; Powers and Duties of Arbitrator; Conciliation its meaning and Proceedings; Role of Conciliator; Kinds of Conciliation; Drafting of Agreement; Suggestions for improving the conciliation machinery

UNIT 13: Employees’ Provident Funds and Miscellaneous Provisions Act, 1952: Scope and Applicability of the Act; Various schemes provided under the Act; Central Board and its constitution, functions and powers; State Board and their constitution; Duties and Powers of Inspectors appointed under the Employee’s Provident Funds and Misc Provisions Act, 1952; Constitution and working procedure of Employees’ Provident Fund Appellate Tribunal

UNIT 14: The Payment of Gratuity Act, 1972: Objects and Scope of the Payment of Gratuity Act; Provisions of the payment of Gratuity Act; Procedure of determination and payment of gratuity under the Payment of Gratuity Act; Dispute regarding the amount of gratuity; Appointment and Power of Inspector under the Payment of Gratuity Act; Controlling Authority and its Power

UNIT 15: The Payment of Wages Act, 1936: Definition of wages, few important terms under the Payment of Wages Act, 1936 and its objects and application; Responsibility for payment of wages; Time of Payment of Wages; Deduction and its various kinds; Deductions claims for wrongful deductions

BBA (S3) 12 SPOKEN ENGLJSH

Total Marks: 20+80 = 100

Unit 1: Importance of Spoken English
Knowing the importance of English m the global context, Skills of Better
Communication

Unit 2: Issues on Oral Communication I

Skills Involved in Oral Communication, Listening and Speaking Skills, Reading and

Writing Skills, The Process of Speech, Non-verbal Communication

Unit 3: Issues on Oral Communication II

Conversation as a speech event, Turn-Taking, The Language of Conversation, Phrasal

Verbs

Unit 4: Grammar in Context I

Grammaticality and Appropriateness, Eliciting Information, Question Patterns m

Context, Some Verb Forms in Context

Unit 5: Grammar in Context II

Medals in Conversation, Uses of Will and Would, Uses of May, Might and Must, Uses of

Other Medals, Uses of Shall, Should and Shouldn’t, Miscellaneous Uses of Medals

Unit 6: Informal and Formal Speech

Features of Informal speech, Ellipsis, Discourse Markers in Informal Speech, Features of

Formal Speech

Unit 7: Sounds of English I

Units of Speech Sounds, The Vowel Sounds, The Consonant Sounds, Minimal Pairs, Vowel Contrasts, Consonant Contrasts

Unit 8: Sounds of English II

Word Stress, Placement of Word Stress, Stress in Compound Words, Grammatical

Function of Stress, Sentence Stress and Intonation

Unit 9: Communication Skills
What is Communication? Types of Communication, Written Communication, Spoken Communication, Non-Verbal Communication, Essentials of Written Communication, Essentials of Oral Communication

Unit 10: Telephone Skills
Understanding Telephone Communication, Handling Calls, Making Requests, Request to Do Things, Giving Instructions

Unit 11: Interview Skills
Different Aspects of Interview Skills, Examples of Interviews

Unit 12: Public Speaking
The art of Public Speaking, Different Aspects of Public Speaking

Unit 13: Speeches for Special Occasions
Examples of speeches for social occasions

Unit 14: Dialogues in Contexts
Importance of dialogues in social interactions, Examples of different Contexts like – In
the Ticket counter, in the Reception Counters, in the market place.

BBA Syllabus for Fourth SEMESTER

BBA (S4) 13 FUNDAMENTALS OF FJNANCIAL MANAGEMENT

Total Marks: 20+80 = 100

UNIT 1: An Introduction to Financial Management: Meaning of Financial Management; Finance Function; Significance of Financial Management; Relationship of Financial Management with other Areas of Management; Objectives of Financial Management; Role of the Financial Manager

UNIT 2: Financial Planning: Steps in Financial Planning; Financial Plan; Financial Policies; Some Aspects of Short-term Financial Policy; Forecasting or Estimating Financial Requirements; Taxation and Financial Planning

UNIT 3: Long Term Finance: Nature and importance of human resource planning; Factors affecting human resource planning; Planning Process; Requisite for successful human resource planning; Suggestions for effective Human Resource Planning

UNIT 4: Concept of Value and Return: Concept of Time Value of Money; Future Value of a Single Amount; Semi Annual Compounding; Other Compounding Periods; Future Value of An Annuity; Present Value of A Single Amount; Present Value of An Uneven Series; Present Value of Annuity

UNIT 5: Financial Statements and Cash Flow and Funds Flow Analysis: Financial Statement; Profit And Loss Account; Statement of Cash Flow; Funds flow Statement; Uses Of Statement Of Changes in Financial Position

UNIT 6: Financial Statements Analysis: Ratio Analysis; Significance Of Ratio Analysis; Types of Ratios; Limitations of Ratio Analysis; Time series analysis

UNIT 7: Cost of Capital: Concept and Definition of Cost of Capital; Significance of Cost of Capital; Classification of Cost of Capital; Determination of Specific Cost; Weighted Average Cost of Capital

UNIT 8: Capital Budgeting Decisions: Meaning of Capital Budgeting; Types of Investments
Decisions; Investment Criteria; Capital Rationing

UNIT 9: Leverage: Meaning of leverage; Financial Leverage; Measure of Financial Leverage; Degree of Financial Leverage; Impact of Financial Leverage on Investor’s Rate of Return; Operating Leverage; Degrees of Operating Leverage; Combined effect of Financial and Operating Leverage

UNIT 10: Capital Structure Policies and Dividend Decision: Meaning and Importance of Capital Structure; Optimum Capital Structure; Features of an Optimum Capital Structure; Determinants of Capital Structure; Approaches to Determine Appropriate Capital Structure; E.B.I.T.-EPS Analysis; R.0.I.-R.0.E. Analysis; Dividend Decisions; Dividend; Dividend Policy; Factors Influencing Dividend Policy; Forms of Dividend

UNIT 11: Working Capital Management: Concept of Working Capital; Need for Working Capital; Types of Working Capital; Determinants of Working Capital; Working Capital Management; Principles of Working Capital Policy

UNIT 12: Receivable Management: Concept of Receivables; Factors influencing the Size of Receivables; Goals of Receivables Management; Dimensions of Receivables Management; Credit Policy; Credit Terms; Collection Policies; Control of Accounts Receivables

UNIT 13: Inventory Management: Meaning of Inventory and its components; Need to Hold Inventory; Risks and Costs of Holding Inventory; Inventory Management; Inventory Management Techniques; Selective Inventory Control

UNIT 14: Lease and Hire Purchase Finance: Meaning of Lease; Types of Lease; Advantages of Leasing; Lease Rental Calculation; Meaning of Hire Purchase; Difference Between Lease Financing and Hire Purchase

UNIT 15: Financial System: Meaning and Components of Financial System; Functions of Financial System; Financial Markets; Classification of Financial Markets; Functions of Financial Markets; Differences between Money Market and Capital Market; Financial Intermediaries; Structure of Indian Financial Intermediaries; Regulatory Institutions; Specialised Financial Institutions or Developmental Banks; Financial Instruments

BBA (S4) 14 HUMAN RESOURCE DEVELOPMENT

Total Marks: 20+80 = 100

UNIT 1: Introduction to Human Resource Development: Purpose of HRD, Meaning of HRD, Characteristics of HRD, Objectives and benefits of HRD, Difference between HRD ad HRM and HRD methods

UNIT 2: Planning and Organizing the HRD system: HRD philosophy, HRD Policies, HRD
strategy and Action Plan, organizing the HRD system, Forms of HRD Organization

UNIT 3: Individual development: Role of Individual Development, responsibilities in Individual Development, understanding employees learning, learning organization, improving individual development through learning

UNIT 4: Career Development: Concept of career development, benefits of career development, barriers to career development, organizational and employee’s responsibilities in career development, Career planning process, Stages of career development and Career development programmes

UNIT 5: Management Development: Meaning of Management development, Importance of management Development, Steps in Management Development, Process and Methods of Management Development

UNIT 6: Organizational Development: Conceptof Organizational development, goals and objectives of Organizational development, Organizational Development process, change agent

UNIT 7: Technology and OD: Technology & OD: Basic Concept, Impact of Technology in Organisations, Benefits of Using Technology in OD, Guidelines for Integrating Technology in OD Interventions, Tools used in OD

UNIT 8: HRD Consultants: Need for HRD consultants, Types of HRD Consulting and
Consultants, Responsibilities of HRD Consultants, trends in HRD consulting.

UNIT 9: Group Behaviour: Meaning of Group and Group behaviour, Types of Groups, Stages in group development, Group cohesiveness

UNIT 10: Team Development: Meaning of Team, Types of Team and Difference between group and team

UNIT 11: Performance Appraisal and Potential Appraisal: Meaning and concept of Performance Appraisal, Objectives of Performance Appraisal, Process of Performance Appraisal and Methods of performance appraisal, Meaning of potential appraisal, steps for setting up a potential appraisal system

UNIT 12: Quality of Work Life (QWL): Meaning of quality of work life, Objectives of QWL, Interventions of QWL and Techniques of improving QWL

UNIT 13: Benefits and Services: Concept of Benefits and Services, meaning of Vacations and Holidays, Sick Leave, pension Plans, Social Security, Labour Welfare , YRS and Golden Handshake

UNIT 14: Strategies for Advancing HRD: Schools of Strategic thinking, the strategic role of HRD, Adopting a strategic HRD perspective, Scenario building Plus Strategic Planning

UNIT 15: Case Study

BBA (S4) 15 COST AND MANAGEMENT ACCOUNTING

Total Marks: 20+80 = 100

UNIT 1: Cost Accounting: Meaning of Cost Accounting; Objectives of Cost Accounting; Cost accounting, financial accounting and management accounting; Advantages of Cost Accounting; Limitations of Cost Accounting

UNIT 2: Classification of Cost:Cost concept; Techniques of costing; Classification of Cost

UNIT 3: Materials Cost Control: Meaning of Materials; Material Costing; Functions of Material Costing; Fixation of Stock Level; The ABC Analysis; Inventory System; Method of Pricing of Materials Issues

UNIT 4: Labour Cost Control: Meaning of Labour Cost; Types of Labour Cost; Control of Labour Cost; Idle Time; Abnormal Idle Time; Accounting Treatment of normal idle time and abnormal idle time; Method of Remuneration

UNIT 5: Overheads: Meaning and definition of Overhead Cost; Importance of Overhead
Cost; Classification of Overheads; Procedure or Steps in Overhead

UNIT 6: Absorption of Overhead: Meaning of Overhead Absorption; Overhead Rates; Methods of Absorption Overhead; Under absorption and over absorption of Overheads; Administration, Selling and Distribution Overheads

UNIT 7: Job and Contract Costing:Meaning and Definition of Job Costing; Concept of
Contract Costing.

UNIT 8: Cost Sheet:Elements Of Cost; Materials Cost; Labour Cost; Expenses;

UNIT 9: Process Costing: Process Costing- Basic Concepts; Meaning; Characteristics; Difference between Job Costing and Process Costing; Advantages and Disadvantages of Process Costing; Process Loss

UNIT 10: Standard Costing: Meaning, Advantages, Limitations, Preliminaries, Steps in setting up of
standard costs, Differences between cost

Budgetary control and standard costing, Estimated

UNIT 11: Variance Analysis: Meaning, Favourable and Unfavourable variances, Controllable and uncontrollable variances, Uses of variances, Analysis of variances, Types of variances

UNIT 12: Marginal Costing and Break Even Analysis: Meaning and Definition of Marginal
Costing; Absorption Costing; Differential Costing; Cost Volume profit Analysis

UNIT 13: Budgetary Control: Basic Concepts of Budget; Budgetary Control; Types Of
Budget;

UNIT 14: Cash Flow Statement: Cash Flow Statement; Sources and Application of Cash; Cash from Operations; External Sources and Application of Cash

UNIT 15: Reconciliation of Cost: Reconciliation of Cost and Financial Account; Importance of
Reconciliation; Method of Reconciliation

BBA (S4) 16 ENVIORNMENTAL STUDIES AND DISASTER MANAGEMENT

Total Marks: 20+80 = 100

UNIT 1: Concept of Environmental Studies: Definition of Environmental Studies and its Scope; Environmental Studies and its Multi Disciplinary Nature; Rules and Regulations of Environmental Studies and Public Awareness

UNIT 2: Natural Resources : Natural Resources; Types of Natural Resources; Forest Resources; Water Resources; Mineral Resources; Food Resources; Energy Resources; Land Resources; Conservation of Natural Resources; Sustainable Development

UNIT 3: Ecosystem: Ecosystem; Food Chain; Food Web; Energy Flow; Ecological Pyramid; Main Ecosystems

UNIT 4: Biodiversity and its Conservation: Definition of Biodiversity; Values of Biodiversity; Biodiversity at Global, National and Local Levels; Hotspots of Biodiversity; Endangered and Endemic Species; Threats to Biodiversity Conservation of Biodiversity

UNIT 5: Environmental Pollution: Environmental Pollution-Definition; Air Pollution; Water Pollution Soil Pollution; Noise Pollution; Thermal Pollution; Role of Individual in Prevention of Pollution

UNIT 6: Concept of Disaster: Defining Disasters; Types of Disasters; Difference between Hazard: Disaster, Risk and Vulnerability; Causes, Effects and Mitigation Measures of Some Natural Disasters; Manmade Disasters

UNIT 7: Disaster Management: Disaster Management; Safety Measures Immediately before a Disaster; Emergency Aid; Methods or Steps Taken for Disaster Management; NGO and Participation of Civil Society; Regional Disaster Management and Planning

BBA Syllabus for Fifth SEMESTER

BBA (SS) 17ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

Total Marks: 20+80 = 100

UNIT 1: Introduction to Entrepreneurship:Meaning and characteristic of an entrepreneur, Emergence of an entrepreneurial class, Theories of entrepreneurship, Role of Entrepreneurs in Economic Growth

UNIT 2: Entrepreneurial Development Programme: EDP- meaning and importance, Course content and curriculum of EDP, Role of EDP in context of N.E. region, Institutions providing EDP in India

UNIT 3: Promotion of a Venture:Meaning of Promotion of a venture, Sources of Busines ideas, Steps in identification of business opportunities, External environmental analysis, Establishment of a new business unit- legal requirements, Venture capital, sources of venture capital, Documentation for obtaining venture capital.

UNIT 4: Social Responsibilities of Business:Meaning and scope of social responsibility in business, Social responsibilities – Indian Business Houses, Forces influencing the working of the business, Relationship between the Government and Business houses.

UNIT 5: Size of a Business Unit:Standards to measure the size of a business unit, Factors determining the size of a business unit, Optimum size of a firm, Principles of location of business unit, Factors influencing location of business unit, Plant location in the North East Region- the present and future status.

UNIT 6: Introduction to Small Business and Management: Evolution and development of Small Business, Definition and concept of Small Business, Importance of Small Business, Small business.

UNIT 7: Small Enterprise:Definition of Small Enterprise, Characteristics of Small Enterprise, Relationship between small and large scale units, objectives and scope of small enterprise, Role of small enterprises in economic development, Problems of small scale units.

UNIT 8: Ownership Structure: Concept of proprietorship, concept of partnership, Concept of
Company, Concept of Co-operatives, Selection of an appropriate form of ownership

structure, Ownership pattern in Small Scale Industries in India, Growth strategies in small business.

UNIT 9: Industrial Sickness: Meaning of Industrial Sickness; Warning Signals of Industrial Sickness; Causes of Industrial Sickness : External causes of Industrial Sickness, Internal causes of Industrial Sickness, Factors responsible for sickness of small business; Consequences of Industrial Sickness; Corrective Measures

UNIT 10: Tax Benefits to Small Scale Industries: Need for tax benefits; Tax Exemption; Rehabilitation Allowance; Investment Allowance; Tax Concession to small scale industries in rural areas; Tax concession to small scale industries in backward areas; MODVAT and Small Scale industries

UNIT 11: Financing of an Enterprise: Meaning of Financial Planning; Needs for Financial Planning; Sources of Finance; Sources of short term finance; Capital Structure : Theories of Capital Structure, Factors determining Capital Structure; Term loan : Features of Term Loan, Significance of Term Loan, Limitations of Term Loan; Capitalisation : Over-Capitalisation, Under-Capitalisation; Venture Capital : Significance of Venture capital, Function of venture capitalists, Essential Features of Venture Capital, Advantages of Venture Capital, Venture Capital Instruments, Banks and Venture Capital; Export Finance : Importance of Export Finance, Exim Bank Finance, Forfeiting

UNIT 12: Franchising: Definition of Franchising; Classification of Franchising; Features of Franchising; Types of Franchising; Advantages of Franchising : To Franchisee, To Franchisor; Disadvantages of Franchising : To franchisee, To Franchisor; Franchising Agreement; Franchising in India; Laws regarding Franchising

UNIT 13: Industrial Finance to Entrepreneurs: Concept of Commercial bank; Concept of other development financial institution : IDBI, IRBL, LIC, STCIS, SIDC’s, SIDBI, EXIM BANK, NABARD, NEDFI, IFCI, UTI

UNIT 14: Small Enterprises in International Business and Electronic Commerce & Small Units: Export promotion and trends of small enterprises; Concept of major constraints; Concept of export potentials of small-scale units; Suggestions to improve exports; Meaning ofe-commerce; Concept of evolution and growth; Benefits of e• commerce; Suitability of e-commerce for small units; Prospective areas for e• commerce; Challenges faced by e-commerce

UNIT 15: Case Studies on Entrepreneurship and Small business

BBA (S5)18 SALESANDRETAJLJNGMANAGEMENT

Concept and Importance of Sales Management: Objectives of Sales Management, Functions of Sales management, Difference between Marketing and sales Management, types of selling

Sales organization: Functions, Structure- Formal and informal, Horizontal and Vertical, Centralized and Decentralized organization, relationship of sales departments with other departments

Designing the Sales Force: Objectives, Structure, Size and compensation, Recruitment and Selection: Managing the Sales Force-Recruitment and Selection,
Sales Training: Sales Training Programmes, Training Methods, Supervising Sales personnel and Evaluation of Sales personnel

Remuneration of sales personnel: Money as motivator, sales compensation plan, Types of compensation plan, bonus and fringe benefit, Motivation by sales management, setting standards for sales personnel, comparing standards to performance, control, Negotiation and Bargaining tactics, Role of personal selling in Industrial Marketing.

Personal Selling: Objectives of personal selling: Qualitative Objectives, Quantitative Objectives; Personal Selling Process; Challenges in Personal Selling

Methods of sales forecasting: Executive judgment method, Sales force composite method, Experts’ opinion, Market test method, Statistical and Quantitative method

Sales Budget: Form and content, Budgetary Procedure, Factors in preparing sales budget. Setting of Sales quotas and Sales Territory, Sales Control and Cost Analysis

Retailing: Definition of retailing, Meaning, nature scope and importance of retailing Characteristics and functions of Retailing, Difference between retailer and retailing, Retail Industry in India-different forms, Retailing Environment legal, social economic, technological issues

Classifications of Retail Units: Retail Space Management and Merchandise Planning in Store designing, Vertical Marketing system in Indian Retailing- Its scope and importance

Wholesaling: Concept, importance and functions of wholesalers, wholesaler marketing decisions, trends in wholesaling

Case study on Sales Management

UNIT 1: Introduction to Insurance: Meaning and Characteristics of Insurance; Importanceof
Insurance; Principles of Insurance; Features of Insurance; Classification of insurance

UNIT 2: Risk and Undertaking of Risk: Meaning and importance of Risk Management; Principles of Risk Management; Features of Business Risks; Causes of Business Risks; Types of Business Risks; Methods of Handling Risks

UNIT 3: Policy Service and Claim Settlement: Insurance Documents; Nomination and Assignments; Alterations and revival; Surrender value and paid up value; Claim and their settlement

UNIT 4: Life Insurance: Meaning of life Insurance; Difference between life insurance and non-life insurance; Features of life insurance; Advantages of life insurance; Types of life insurance plan

UNIT 5: Fire Insurance: Defining Fire Insurance: Causes of Fire, Fire Prevention, Functions of Fire Insurance, The beginning of Fire Insurance; Kinds of Fire Insurance Policies; Procedure of Recovering Fire Insurance Claim

UNIT 6: Marine Insurance: Defining Marine Insurance; Marine Insurance Contract; Insurance of Property; Marine Insurance Act 1963; Difference Between Fire and marine Insurance; Kinds of Marine Insurance Policies; Types of Marine Losses : Total Loss, Partial Loss

UNIT 7: Banking Sectors: Evolution and Meaning of Banking; Development of Banking In
India; Corporate banking; Retail banking; International Banking; Rural banking

UNIT 9: Banker Customer Relationships: Definition of Banker and Customer; Relationships between Banker and Customer : Relationship of Debtor and Creditor, Relationship of Creditor and Debtor, Relationship of Trustee and Beneficiary, Relationship of Bailee and Bailor, Relationship of Agent and Principal; Rights of Banker; Obligations of Banker; Duties of Paying Banker; Duties of Collecting Banker; Know Your Customer (KYC) Guidelines

Unit-10: Employment of Bank Funds: Liquid Assets-Cash in Hand, Cash with RBI & Cash with other Banks, Investment in securities, Advances – Secured and Unsecured, Loans, Term Loans, Cash Credit, Overdraft, Discounting of Bills of Exchange, Modes of creating charge on Securities, Types of Securities.

Unit-11: Negotiable Instruments: Definition & Characteristics of Cheques, Bills of Exchange
& Promissory Notes, Crossings, Endorsements, Collection and payment of Cheques, Liabilities of Parties.

UNIT 12: Ancillary Services of Banks: Safe custody of valuables, Lockers, Remittances – RTGS/NEFf/Drafts, Fee based services- Issuing Guarantees and letters of credit, Selling Third Party Products- Insurance and Mutual fund units, Credit Cards, Debit Cards, Brokerage and Demit Services.

UNIT 13: Innovations in Banking Technology: Bank Computerization, Core Banking, Online
Banking, Mobile Banking, Internet Banking, ATMs.

UNIT 14: Commercial Bank: Meaning of Commercial Bank; Functions of Commercial Bank; Types of Banks; Role of Commercial Banks in Economic Development; Emerging Services in Indian Banking

UNIT 15: Mutual Fund: Meaning of mutual fund; Constitution and Management of Mutual Fund; Buy back of securities; Conditions for buy-back of securities; Mode of Buy back of securities

BBA (SS) 20 COMPUTER APPUCATIONS IN MANAGEMENT

Total Marks: 20+80 = 100

UNIT 1: Basics of Computer: Computer- Definition; Components of a Computer; Evolution of Computer; Generation of Computers; Classification of Computer; Applications of Computer

UNIT 2: Data Storage Techniques: Storing Data in Computer; Binary Number System: Binary to Decimal Conversion, Decimal to Binary Conversion; Computer Memory: Random Access Memory, Read Only Memory, Cache Memory and Virtual Memory, Secondary Memory

UNIT 3: Software and Multimedia: Computer Software Basics; System Software; Application Software; Integrated Software; Multimedia Computing; Legal Restriction on Software

UNIT 4 : MS Word – I: Starting MS-WORD; Basic Components of MS Word; Entering and Saving Text in a Document; Closing the MS-Word document and Closing MS-Word; Opening of an Existing Document; Copy and Cut (Move); Formatting the Document;

Find a Particular Pattern; Insertion; Implementing Formula on Table Contents; Header and Footer; Page Setup; Indents; Tabs; Columns; Change Case

UNIT 5: MS Word – II: File Needed to Work with Mail Merge, Creating a Mail Merge Document, lnpu tting the Data, Printing the Merged Document, Modifying the Records in the Data Source

UNIT 6: MS Excel – I: Starting of Microsoft Excel, Part of MS-Excel Window, Components of an Excel Work Book, Closing the Excel Work Book, Worksheets within Work Book, Enter an Edit Data, Saving and Creating the Work Book, Cell Contents

UNIT 7 : MS Excel – II: Ranges and Common Excel Functions, Custom List, Alignment, Database, Charts

UNIT 8: MS PowerPoint: Starting of Microsoft Power Point, Part of Power Point, Creation of Power Point Presentation, To Include a Chart in the Slide, To Impart a Data Sheet, Formatting Options, Slide Transaction, Different Views of the Presentation

UNIT 9: Information Technology: Areas of Information Technology, Advantages and

Disadvantages of Information Technology, Application of Information Technology

UNIT 10: Working with Internet: Introduction to Internet, Internet Architecture, Evolution of Internet, Basic Internet Terminologies, Getting connected to Internet , Application of Internet

UNIT 11: Internet Tool: Web Browsers, Web Server, Electronic Mail, Search Engines, World

Wide Web, Internet Security, Types of Attack and Malicious Software

UNIT 12: Management Issues in MIS: Concept of MIS, Information Security and Control, Quality Assurance, Ethical and Social Dimensions, Intellectual property rights as related to IT services/IT products and Managing global Information systems.

UNIT 13: E-Enterprise System: Introduction: Managing the E-enterprise, Organisation of Business in an E-enterprise, E-business, E-commerce, E-communication, E• collaboration,

UNIT 14: Security and Networking: Introduction, Simple Fine Sharing, Internet Information

Services, Peer to Peer Networking

 

BBA Syllabus for Six SEMESTER

BBA (S6) 21 PROJECT STUDY

Total Marks: 60+40= 100

Towards the partial fulfillment of the requirement of the Graduate Degree in Business Administration the students are required to undertake a two months project work on the real life problems in industrial and business organizations. In this course, students are encouraged to work on a specific problem in any area of management and submit a report thereon.

The objective is to give the student and opportunity to develop their skills in identifying issues in concrete management situation, collecting and analyzing date and apply management concepts and techniques to deal constructively with management problems and suggest solutions. For the project work each student will be under the guidance of a faculty adviser. He will be required to submit a comprehensive report of the assignment and defend the same before and examining body.

The project carries 100 marks and it is mandatory to submit the Project Report before the completion of the programme.

a. TIME SCHEDULE FOR THE PROJECT

b. TYPES OF PROJECT:

• The Project may be taken on any one of the following areas : Marketing /Finance/ HRM
• The project should be done in core specialization area of B.B.A course only.
• Comprehensive case study (coveting single organization/multifunctionalarea problem, formulation analysis and recommendations)
• Inter-organisational study aimed at inter-organisational comparison/ validation of theory/survey of management services.
• Evolution of any new conceptual I theoretical framework.
• Field study (empirical study).
• The project can be based on primary or secondary data.

c. PROJECT PROPOSAL (SYNOPSIS): Submission, Changes and Acceptance of Project
Proposal (synopsis):
• Learners are advised to send their project synopsis and name and address of the project guide to the Coordinator, Study Centre. The synopsis should include the following:
)> Title of the Study
)> Objectives and importance (significance) for the Study
)> Research Methodology opted for the Study (stating nature, sources, collection of data; research tools and techniques to be used; sampling procedure). Along with this, a brief profile of the organization proposed to be covered in the project should also be included.
>” Limitations and Scope of the Study.

• If the learner wants to undertake a new project by changing his/her earlier project proposal, he will have to justify his new choice. Without valid ground and certification from his/her guide, no change in project proposal will be entertained.
• In any case, changes in project proposal will not be allowed after submitting the second project proposal. The second proposal will be considered as final.
• It is necessary that the learners finalize their project proposal well ahead of time.
• It is to be noted that changes in project proposal will not be entertained in the last month of the programme.
• In order to complete the project in due time, a learner should devote at least 120 days for his/her project. This time should be judiciously divided into various phases like field study & interview, data collection, data tabulation, data interpretation and data analysis.

d. PROJECT GUIDE:
• Faculties at the School of Professional Studies (Commerce, Management or Economics) of
KKHSOU headquarter.
• Faculties in the departments of Commerce, Business Management or Economics in colleges/institutions affiliated to any Indian University and having minimum five years of teaching experience.

e. MARKS DISTRIBUTION AND VIVA VOICE:
Total marks (100) =80 (Report writing)+ 20 (Viva Voice)

Both internal guide and the external examiner will evaluate the project report and award marks out of 80. Candidate shall appear in a viva voice examination to be scheduled by the university and to be held one of the study centres. At least one of the two examinersmentioned above should be present to conduct the viva examination and award marks out of 20.

BBA (S6) 22 OFFICE MANAGEMENT

Total Marks: 20+80 = 100

UNIT 1: Introduction to Office Management: Meaning and importance of office, Nature and functions of Office, Relationship of office with other departments, Functions• basic and auxiliary, Position and role of an office manager

UNIT 2: Office Administration: Administrative office management, objectives of administrative office management, functions of administrative office manger, scientific office management

UNIT 3: Office Layout: Office Layout and Working Condition, Location of office, Office building, Office layout-nature, principles, types, Open and private offices,

UNIT 4: Office Environment – lighting, ventilation, safety from physical hazards, sanitary requirements, cleanliness, security and Temperature and interior decoration

UNIT 5: Office services: Centralization versus decentralization of office services, departmention of office, departments of a modern office

UNIT 6: Workflow in Office: Workflow in Office, Concept of work-flow and flow charts, Difficulties in work flow.

UNIT 7: Office Organization: Office Organization Principles, Types – line, line and staff and services Organization, Office charts and manuals.

UNIT 8: Office Communication: Basic Principles, Internal Communication and External communication, Handling Inward and Outward communication; Mail Organization of the mailing section, Arrangements with post offices, Inward Mail routine, Dealing with correspondence, Outward mail routine, Mechanizing mail service.

UNIT 9: Filing and Indexing: Filing – meaning and importance, Classification of papers for filing, Methods of filing: horizontal and vertical

UNIT 10: Office Stationary: Meaning of office stationary, types of Stationary, selection of supplies, standardization of office supplies, Purchasing supplies, control over stationary in stores, issue of stationary and stores, office manager and stationary control

UNIT 11: Office Automation: Uses and abuses of labour saving appliances. A study of various types of commonly used appliances i.e. typewriter, duplicator, accounting machines, addressing, machines, calculator, franking machine, weighting and folding machine, Dictaphone, cash register, coin sorter, time recorder, photocopier, telephone, facsimile, computer, scanner, printer, letter opener, time and date stamps etc.

UNIT 12: Correspondence: Routine of handling mail; Importance of correspondence in business and Govt. offices; Essentials of good business and official correspondence; Various forms of correspondence,

UNIT 13: Company meeting: Meaning and types of meeting; Secretarial practices relating to holding of meetings with special reference to notice, agenda, quorum, motions, resolutions, sense of meeting, adjournment of meeting and minutes. Minutes writing• types of minutes, minutes book, contents of minute, drafting or writing of minutes.

UNIT 14: HRM for office Management: Recruitment, Selection and Training ofoffice staff; Office supervision-duties and responsibilities of supervisory staff; Motivation• Financial and non-financial incentives to subordinates.

UNIT 15: Management Reporting: Report writing, types of report, specimen of reports, precis writing

SPECIALISATION

HRM (SPECIALIZATION)

BBA (S6) 22 ORGANIZATIONAL DEVELOPMENT

Total Marks: 20+80 = 100

UNIT 1: Organization Design: Meaning of Organization; Organization as a structure, as a process; Importance of sound organization; Importance of Organizing, guidelines for effective organization, principles of organizational structure and design, Types of organization design and theories of organization

UNIT 2: Organizational Culture: Components and determinants of organizational culture
(OC), Functions of Organizational culture, Types of OC, HRD culture/climate

UNIT 3: Organizational Change: An Introduction, Importance of Change, Forces of Change, organizational change, Types of organizational change, determinants of planned and unplanned change, types of change, Change Agents-principles ofchange agents and qualities of change agents

UNIT 4: Values and Ethics in OD: Professional Values, Value Conflict and Dilemma, OD Values and Changing Themes over Time, Ethics in OD, Ethical Dilemmas in Practicing OD, Factors that Influence Ethical Judgement

UNIT 5: Models and Process of Management of Organizational Change: Forced Field Analysis, Kurt Lewin’s Model of change, Action Research, Process model, a system model of change

UNIT 6: Managing Resistance to change: Individual resistance to change, Organizational resistance to change, Social resistance to change , managing resistance to change, activities for managing change.

UNIT 7: Organizational Development: An Introduction: Definition of Organizational Development (OD), Objectives of OD, Characteristics of OD, evolution and Assumptions of OD

UNIT 8: Process of Organizational Development: Process of Organizational Development; Steps in Organizational development Process, Six-Box Model of Organizational Development

UNIT 9: Organizational Development Models: The change Model-Ronald Lippitt, Jeanne Watson and Bruce Westley, 7-S Model for OD, Trans-Theoretical Model, Burke• Litwin Model, ADKAR Model

UNIT 10: OD Interventions: OD Interventions: Concept and characteristics; OD Interventions to improve effectiveness of the organizations- Team interventions, Inter-group development intervention, Third party peace-making intervention, Comprehensive intervention, Structural interventions

UNIT 11: Process of OD Interventions: Role playing, sensitivity training, Team-Building interventions, Transactional analysis, process consultation, third party peace making interventions, worktlow, Flexible working hour, Job evaluation and Role analysis techniques, Job redesign strategies

UNIT 12: Teams and Teambuilding: Meaning and importance of Team, benefits of Team
Building, Strategies for team building, types of Teams, Self Managing Teams

UNIT 13: Training Experience: Sensitivity or T group training, Behavioural Modelling, Career Planning Intervention, Coaching and Mentoring

UNIT 14: Issues in Consultant -Client Relations: Organisational Consultants and the client system, Entry and Contracting, Consultant Client Relationship, Implication’s for Consumer Behaviour, Dependency issue and Terminating the Relationship and Ethical Standards in O.D.

UNIT 15: The future of OD: Fundamental, Strengths of OD, OD’s Future, Leadership and
Values, OD Training,

BBA (S6) 24 INDUSTRIAL RELATION

Total Marks: 20+80 = 100

UNIT !:Industrial Relations: An Introduction: Meaning and definition of Industrial
Relations, Evolution of Industrial Relations, Approaches to Industrial Relation, Trade unionism, Tripartite and Bipartite bodies and Industrial disputes.

UNIT 2: UNIT 3:

Theoretical framework of Industrial Relations: Environmental I External theories, Implant Theories, Gandhian Approach to Industrial Relations

Industrial Workers: Background, education, skills and adjustments, absenteeism, influence of trade unions

Trade Unions: Evolution of trade unions in India, recognition of a Union, rights and responsibilities of registered trade union, Trade Union Act 1926

Industrial Dispute and Employee Grievance: Nature and scope of Industrial Dispute, causes and consequences of Industrial Dispute, Prevention and settlement of Industrial dispute in India, Nature of Grievance, Causes of Grievance, the grievance redressal procedure.

Organizational discipline:Introduction, Overview ofOrganisational Discipline, Types ofOrganisational Discipline, Types of Disciplinary Problems, Disciplinary Procedure

Machinery for prevention and settlement of Industrial Dispute: Statutory and non-statutory measures and other statutory measures

Collective Bargaining: Meaning and concept of collective bargaining, Features and strategies of Collective Bargaining, approaches to collective Bargaining, Impact of collective bargaining and workers participation in management on Industrial Relations.

Labour Welfare and Social Security: Labour welfare, evolution social security measures, health programmes, safety programmes

Workers Participation in Management: Concept of Workers Participation in Management, Features and objectives of workers participation in management, Forms of workers participation in India, Merits of workers participation in management, Demerits of workers participation in management, W.P.M in India and Making WPM effective.

Laws related to Employee Relations: Introduction, Evolution of Employee Laws in India, Laws Relevant to Employee Relations, Laws Relevant to Organisational Conflicts, Laws Relevant to Employee Wages and Compensation

Industrial Health: Meaning of Industrial health and safety, Importance of industrial health and safety, Occupational hazards and diseases, Protection against hazards and statutory provisions concerning health in India

Concept of Wages: Meaning and concept of wages, Objectives of wage and salary administration, Theory of Wages, Methods of Wage Payment and Wage di fferen ti als

Technology and Industrial Relations: Concept and impact of technological change, IT and IT enabled service sectors in India, Industrials in IT sector in India

India and ILO: Objectives and structure of ILO, Impact of the ILO, ratification of ILO standards, ILO recommendation

MARKETING

BBA (S6) 23 ADVERTISING AND PROMOTION STRATEGYAdvertising- basic concepts: Concepts of advertising, objectives and scope of advertising, social and ethical implications of advertising, types of advertising, advertising as an industry

IMC and advertising: IMC; advertising as a communication process; communication models; AIDA model and its purpose; the changing marketing enviroruuent

Marketing promotion mix: characteristics of promotional mix; elements of the promotional mix, advertising as an element in marketing promotion, factors considered while developing the promotional mix

Developing effective Promotion: Identifying the target audience, determining the promotional objectives, designing the promotion and selecting the channel, push vs. pull strategy, establishing the promotional budget and implementing promotional strategy

Managing advertising I : Developing and managing advertising program, Setting advertising objectives, DAGMAR, Deciding on advertising budget

Managing advertising II : Developing the advertising message, role of music and humour in advertising, factors considered while developing the advertising copy, creativity in advertising,

Media Strategies: Media planning and objectives, deciding on media, different types of media and their advantages and disadvantages, choosing among major media types, media schedule decisions, space and time buying

Evaluating advertising effectiveness: Deciding on reach, frequency and impact; Copy testing, Advertising recognition and recall tests, Issues in assessing impact of advertising, Measuring the performance of an advertising agency

Sales Promotion: Introduction, Meaning and Importance of Sales Promotion; Strengths and Limitations of Sales Promotion; Difference between Sales Promotion and Advertising; Tools and Techniques of Consumer Sales Promotion; Trade Promotions; Organising Sales Promotion Campaigns

Personal Selling: Defining Personal Selling, Scope and Significance, Aims and Objectives of Personal Selling, AIDAS Principles, Personal Selling Process, Customer Delight

Promotion Mix and Elements: Promotion mix-its Objectives and Importance, kinds of promotion-Advertising, Direct marketing, Interactive/Internet marketing, Personal Selling, Sales Promotion, Publicity/Public Relations

Promotion Tools: Factors considered in deciding promotional tolls, budgeting consideration for promotion

Direct Marketing: Introduction, Meaning and Importance of Direct Marketing, Strengths and Limitations of Direct Marketing, Products Suitable for Direct Marketing, The Indispensable Elements of Direct Marketing, The list, The offer, The message, Media for Direct Marketing, Regulations and Ethics in Direct Marketing

Ethics in Advertising: Introduction, Perceived Role of Advertising; The Advertising Standards Council of India (ASCI); Forms of Ethical Violations; Misleading advertising; Advertising to children, Product endorsements, Stereotyping, Cultural, religious and racial sensitivity in advertising, Obscenity in advertising

Case studies on Advertising

BBA (S6) 24 CONSUMER BEHAVIOUR

Introduction to Consumer Behavior: Scope, importance and interdisciplinary nature, Marketing concept, the social marketing concept, social responsibility in marketing, the consumer research process, quantitative and qualitative research.

Market Segmentation: Importance and use, Bases of segmentation, Effective targeting and segmentation strategies, Positioning strategies, Differentiation of Consumer Market

Market Positioning: An Introduction, Positioning Strategy, Positioning Approaches, Positioning Errors

Consumer Motivation: Needs, goals and their interdependence, rational vs emotional motives, Dynamic nature of motivation

Personality and Consumer behaviour: Nature of personality, Freudian, Neo• Freudian and trait theories. Role of personality in understanding consumer diversity, Product personality and brand personification, Self-image, Vanity and consumer behavior

Consumer perception: Absolute and differential threshold, subliminal perception, Perceptual selection, organization and interpretation, Product and service positioning, Perceived price, quality and risk, Manufacturer’s image.

Consumer Attitudes: Introduction, Functions of Attitude, Attitude Models, Factors that Inhibit Relationship between Beliefs, Feelings and Behaviour, Learning Attitudes, Changing Attitudes, Attitude Change Strategies

Consumer learning: Motivation, cues, response and reinforcement, Behavioral learning and cognitive learning theories, Recognition and recall, Attitudinal and behavioral measures of brand loyalty.

Cultural Influences on Consumer Behaviour: Introduction, Characteristics of Culture, Values, Sub-cultures, Cross-cultural Influences, Cultural Differences in Non-verbal Communications

Social Class and Group Influences on Consumer Behaviour: Introduction, nature of Social Class, Social Class Categories, Money and Other Status Symbols, Source of Group Influences, Types of Reference Groups, Nature of Reference Groups, reference Group Influences, Applications of Reference Group Influences, Conformity to Group Norms and Behaviour, Family Life Cycle Stages, nature of Family Purchases and Decision-making, Husband-wife Influences, Parent-child Influences, Consumer Socialization of Children, word-of-Mouth Communications within Groups, opinion Leadership

Attitude formation and change: Meaning of attitude and its formation, Cognitive dissonance theory and attribution theory, Communication process and design of persuasive communication.

Diffusion of Innovation: Introduction, Types of Innovation, Diffusion Process, Factors Affecting the Diffusion of Innovation, Adoption Process, Time Factor in Diffusion Process, Culture, Communication and Diffusion

Influence of reference groups: Friendship, Work, Celebrity and family, Impact of social class, culture, subculture and cross-cultural factors on consumer behavior.

Consumer decision-making process: The process of opunon leadership and motivation behind opinion leadership, Diffusion and adoption process of innovations, Profile of consumer innovators, Levels of Consumer decision making, Consumer gifting behavior.

Organizational Buying Behaviour: Introduction, Organizational Buyer Characteristics, Purchase and Demand Patterns, Factors Influencing Organizational Buyer Behaviour, organizational Buyer Decision Process, Organizational Buying Roles

FINANCE SPECIALIZATION

BBA (S6) 23 INDIAN FINANCIAL SYSTEMS

Total Marks: 20+80 = 100

UNIT 1: The Financial System: Financial System – Concept, Characteristics and Functions; Role of Financial System – National Income Accounts, Flow of Funds Accounts, Savings and Investment; Financial System and Economic Development

UNIT 2: Indian Financial System: Structure of Indian Financial System- Organised vs.Unorganised Sector of Indian Financial System. Components of Financial System-Financial market, financial instruments, financial institutions and financial services.

UNIT 3: Financial Market: Nature and Scope of Financial Market; Features and Structure of Indian Financial Market; Types of Financial Market- Primary vs. Secondary market, Money market, Capital market, Forex Market, Derivative Market.

UNIT 4: Money Market in India: Meaning, Nature and Functions of the Money Market, Constituents of the Money Market – Call Money market, Treasury Bills, Commercial Bills, Commercial Papers, Certificate of Deposits, Money Market Intermediaries, Reforms in Indian Money Market.

UNIT 5: Capital Market in India: Meaning and Nature and Scope, Functions; Structure of Indian Capital Market; Capital Market Instruments- Equity and Debt, Reforms in Indian Capital Market.

UNIT 6: Primary Markets in India: Nature and Scope, Functions, Organization of primary market in India, Methods of distribution of securities, primary market intermediaries, new issue market, pricing of securities, book building.

UNIT 7: Secondary Markets in India: Meaning, Nature and Scope, Stock Market in India, Organization and Management of Stock Market in India, Listing of Securities, Trading Arrangements, Trading and Settlement, Stock Market Index, BSE , NSE, OTCEI, Regional Stock Exchanges.

UNIT 8: Financial Institutions: Banking Institutions; Merchant Banks, Non-banking Institutions; Money Market Institutions; Insurance Companies, Foreign Institutional Investors (Fils).

UNIT 9: Mutual Fund: Meaning, importance, management and structure of mutual fund, Types of mutual fund, Performance of mutual funds in India, Problems and Prospects.

UNIT 10: Derivative Markets: Derivatives: Meaning, nature and scope, Types of derivatives, Derivative Markets in India.

UNIT 11: Foreign Exchange Market: Meaning and Importance ofForex Market; Structure of

Foreign Exchange Market in India,

UNIT 12: Credit Rating: Credit Rating- Meaning and importance, growth of credit rating services in India, Credit Rating Agencies in India;

UNIT 13: Depository Services: Depository System- meaning and functions; Depository

Mechanism, Depositories in India- NSDL and CSDL.

UNIT 14: Regulation of Financial Markets in India: Regulatory Framework, Regulatory

Role of the Government, Regulatory Role of the RBI; Regulatory Role of the SEBI.

UNIT 15: Investor Protection: Grievances concerning stock exchange dealings and their removal; Grievance cells in stock exchanges; SEBI; Company law Board; Remedy through courts.

BBA (S6) 23 RURAL DEVELOPMENT AND RURAL FINANCE IN INDIA

Total Marks: 20+80 = 100

UNIT 1: Basic Concepts of Rural Development: Concept of Rural Development; Why Rural Development? Some Dilemmas in Development – Rural Vs Urban Development, Agriculture Vs Industrial Development, Capital Vs Labour Dogma, Autonomous Vs Induced Development

UNIT 2: Rural Economy of India: Size and Structure of the Indian Rural Economy; Importance and Role of the Rural Sector in India; Economic, social and Demographic Characteristics of the Indian Rural Economy; Causes of Rural Backwardness (Indian Context)

UNIT 3: Approaches to Rural Development: Community Development Programmes; Gandhian Approach to Rural Development; Balancing Rural and Urban Development

UNIT 4: Cottage Industries in India: Role of Cottage Industries in Indian Economy; Various

Cottage Industries of India; Government Policies for Cottage Industries

UNIT 5: Rural Indebtedness in India: Meaning; Nature; Consequences of Rural Indebtedness; Programmes for Removal of Rural Indebtedness
UNIT 6: Rural Unemployment in India: Characteristics; Incidence of Rural Unemployment in

India; Employment Generation Measures

UNIT 7: Poverty in Rural India: Characteristics; Incidence of Rural Poverty in India; Poverty

Eradication Measures

UNIT 8: Role of Technology in Rural Development: Importance of Rural Technology in

Agriculture and Allied Sectors; Issues with Use of Technologies

UNIT 9: Agriculture and Livestock Insurance in India: Role of Agriculture and Livestock

Insurance in India; An Assessment of Different Rural Insurance Schemes in India

UNIT 10: Rural Finance in India: Non-Institutional Sources of Rural Finance in India – Indigenous Banker, Money Lenders, Landlords, Traders; Institutional Sources of Rural Finance in India – Co-Operative Banks, Public Sector Banks, Corporations and Apex Bodies (NABARD, Agricultural Finance Corporation, RRBs)

UNIT 11: Role of Commercial Banks in Rural Finance in India: Progress of Commercial Banks; Priority Sector Lending; The Lead Bank Scheme; Analysis of Major Schemes of the Government of India undertaken since 1990 in different sectors – Agriculture, Animal Husbandry, Fishery, Cottage Industries; Difficulties faced in Implementation of these Schemes

UNIT 12: Co-Operative Banks: Progress of Co-operative Banks in India; Advantages of Co• Operative Institutions; Problems faced by Co-Operative Banks in Financing Rural Development

UNIT 13: Regional Rural Banks: Objectives and Functions of RRBs; Evaluation of Progress and Activities of RRBs; Critical Assessment of Functions of RRBs

UNIT 14: NABARD: Objectives and Functions of NABARD; Evaluation of Progress and

Activities of NABARD; Critical Assessment of Functions of NAB ARD

UNIT 15: Recent Innovations in Rural Finance: Micro Credit, NGOs and Self-Help Groups, Rural Service Centres of Banks.

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