Connect with us

KKHSOU

Journalism and Mass Communication B.A Syllabus for KKHSOU

Published

on

Journalism and Mass Communication B.A Syllabus for KKHSOU: Journalism is a part where you need to have passion and the freedom to explore. Now KKHSOU is one of the best places in the state as it provide you to the required knowledge and the freedom to do you practical things. Now here syllabus becomes very important. So you can download the syllabus for free. Also we can download the syllabus in PDF format.

Journalism and Mass Communication B.A Syllabus for KKHSOU

Ads

Get video analysis of the syllabus.

Journalism and Mass Communication B.A Syllabus for  FIRST SEMESTER

COURSE – 1 : INTRODUCTION TO MASS COMMUNICATION

Unit – 1: EARLY COMMUNICATION SYSTEM

From stone age to digital era, Early Communications Systems in India, Evolution of modern communication.

Unit – 2: HUMAN COMMUNICATION

Human communication and its elements; Evolution of Human Communication; Speech, Writing and Visual; Sociology of Communication; Psychology of Communication; Communication and Culture; Myths Related to Human Communication.

Unit- 3: COMMUNICATION

Communication – Definition, How communication takes place, Barriers to communication; Functions of Communication; Types of Communication.

Unit-4: MASS COMMUNICATION

Mass Communication – Definition, Characteristics of Mass Communication, Types of Mass Communication; Functions of Mass Communication, Evolution of Mass Communication; Mass Media.

Unit- 5: MODELS OF COMMUNICATION
Concepts and Functions of models; Some important models of communication – SMR Model, SMCR Model, Shannon and Weaver’s Model, Lasswell’s Model, Osgood’s Model, Schramm’s Model, Gerbner’s Model, ewcomb’s Model, Gate-Keeping Model, Convergence Model.

Unit – 6: MASS MEDIA
Media of mass communication; Characteristics of different mass media; Audience, reach and access;
role of media – creating public opinion, agenda-setting role

Unit – 7: NORMATIVE THEORIES OF MASS MEDIA
Importance of Communication Theories; ormative Theories of Mass Media- Authoritarian theory, Libertarian theory, Social Responsibility theory, Soviet Communist Media theory, Development Media theory, Democratic Participant Media theory

Unit – 8: SOCIOLOGICAL THEORIES OF MASS COMMUNICATION

Sociological theories of mass communication – Cultivation Theory, Social Leaming Theory, Agenda
Setting Theory, Play Theory, Uses and Gratification Theory, Dependency Theory

Unit-9: MEDIA EFFECTS THEORY

Hypodermic Needle or Bullet Theory; Personal Influence Theory – Two step flow theory, Multi step flow theory; Individual Differences Theory

Unit – 10: MASS AUDIENCE AND SOCIETY

Concept of mass audience- Characteristics of mass audience; Media theories associated with the concept of audience; Audience- reach and access; Reciprocal relationship among media, audience and society

Unit – 11: COMMUNICATION MEDIA: THE INDIAN CONTEXT

Oral communication; Traditional forms of communication; Multi-media communication; on- dorninant communication

Unit-12: MEDIA ORGANISATIONS OF THE GOVERNMENT

Brief overview of some of the important media organizations of the Government – Press Information Bureau, Directorate of Advertising and Visual Publicity, Publications Division, Central Board of Film Certification, Song and Drama Division, Directorate of Field Publicity, Directorate of Information and Publicity

Unit -13: MEDIA ORGANSA TIO NS AND OWNERSHIP PATTERNS

Meaning of media ownership; Ownership patterns of mass media- ownership patterns of print media establishment in India; Trends in ownership

Unit – 14: MEDIA AND GLOBALISATION

Concept of globalisation and its impact on media; Effects of globalisation on media systems and their functions; Media convergence; UNESCO’s efforts in removing imbalance in news flow- Debate on
ew World Information and Communication Order (NWICO), MacBride’s Commission Report

Unit – 15: TECHNOLOGY IN MASS MEDIA

Concept of Information and Communication Technology (ICT); Impact of ICT on Mass Media; Impact of ew Communication Technology on ews Flow; Information Superhighway; Digital Divide

Journalism and Mass Communication B.A Syllabus for  SECOND SEMESTER

COURSE – 2 : JOURNALISM

Unit – 1 : CONCEPT OF JOURNALISM

Concept of journalism, Origin of journalism: The early years, Objectives of journalism, Role of journalism in society, Elements of journalism

Unit – 2 : THE MAKING OF A GOOD JOURNALIST

Meaning of a ‘journalist’; What makes a good journalist”; Role and responsibilities of journalists; Rights of journalists

Unit – 3: TYPES OF JOURNALISM
Types of journalism- Types of journalism based on the use of different platforms, Types of journalism based on the writing style, Types of journalism based on the style of presentation; Journalism as a profession

Unit-4 : ROLE OF JOURNALISM IN A DEMOCRACY

Freedom of press, Embedded journalism, Press freedom at International level, Press freedom at
National level, Press freedom at Regional level; Democracy, Media and the Public Sphere

Unit- 5: NEWS
Concept and definition of news; Sources of news; Objectivity and authenticity of news

Unit – 6 : TYPES OF NEWS

Types of news, Principles of news stories, Qualities of a good news story

Unit – 7 : NEWS VALUES

ews values

Unit – 8 : REPORTING

Concept of Reporting, The ews Reporter – qualities, responsibilities, basic facts about reporting

Unit – 9: TYPES OF REPORTING

Types of Reporting- Objective, Interpretative, Investigative, Specialised reporting Political\Science\Conflict, Legislative and Parliament reporting, Diplomatic reporting, Scoop and exclusive reporting- sports, business, development, commerce, gender and allied areas

Unit – 10: BEAT REPORTING
Concept of beat reporting, Reporting beats

Unit-11: NEWS WRITING

Principles of ews Story, Structure of a ews Story, How to write the copy- principles of news writing

Unit- 12 : NEWS EDITING
Concept of news editing, ewsroom set-up, Principles of Copy Editing, Photo Editing

Unit – 13 : EDITING & DESIGN

Headline types and styles, Page layout, Page make-up

Unit – 14 : NEWS AGENCIES

News Agencies, Role and functions of News Agencies, History of News Agencies in India, Important
News Agencies, Editing Wire Copy

Unit – 15 : CONDUCTING AN INTERVIEW (PRACTICAL BASED UNIT)

Conduct an interview of some important personality and prepare a report on it. The report should contain the relevant questions asked during the interview along with the replies. Marks will be awarded based on the report.

Journalism and Mass Communication B.A Syllabus for Third Semester

COURSE – 3 : HISTORY OF THE MEDIA UNIT-1: HISTORY OF PRINT MEDIA
Types of Print Media- Daily ewspapers, Tabloids, Magazines; Relevance of Print Media

UNIT-2: HISTORY OF PRINT MEDIA IN INDIA

History of Print Media in India; Evolution of Print Media in India- The Early Stages and the English East India Company, The Anti-British Sentiment and the Media, The English Press : ationalist and Pro-British, The Indian Language Press; Journalists of Eminence; History of Media in orth East India; special reference to Assam

Unit – 3 : FREEDOM MOVEMENT AND THE INDIAN PRESS

Pre and Post Independence era of the growth of journalism in India, Struggle of Press in India against repressive measures- Freedom of Press in India before Independence , Freedom of Press in India after Independence; Print vs Electronic media

Unit – 4 : PIONEERS OF JOURNALISM IN ASSAM

Contribution made by some of the well-known personalities towards the growth of journalism in Assam- Dr. athan Brown, Oliver Cutter, Dutta Dev Goswami, Radhanath Changkakati, Chandra Kumar Agarwala, Padmanath Gohain Baruah, Lakshminath Phukan, Ambikagiri Raychowdhury, Siva Prasad Barooah, Radha Govinda Baruah

Unit- 5: LANGUAGE PRESS AND NATIONAL DEVELOPMENT

Role of the language press in the field of national development, Problems encountered by language press, a study on growth of some of the important language newspapers of India- Dainik Jagaran, Dainik Bhaskar, etc., present status of circulation of newspapers.

Unit – 6: A BRIEF OVERVIEW OF SOME OF THE IMPORTANT PRESS ORGANSIATIONS IN INDIA

Brief overview of some of the important press organisations in India- Press Council of India, The Registrar of Newspapers for India, Audit Bureau of Circulation, Indian Newspaper Society, Indian Federation of Working Journalists, Press Institute of India, Editor’s Guild of India, Indian Languages Newspapers’ Association

Unit 7 : HISTORY OF PRINT MEDIA IN NORTH-EAST INDIA WITH SPECIAL REFERENCE TO ASSAM

Birth of Orunodoi – More newspapers and journals, Few other newspapers and magazines of the pre• Independence era ; Media scenario after Independence- The decade of the 1980s : A sudden upsurge, The present scenario, Causes of concern I , Causes of concern II

Unit- 8 : HISTORY OF PHOTOGRAPHY

Concept of photography , History of Photography, Camera – technical developments throughout the ages, Technical concepts of Photography, Concepts of photo-journalism with some developments; Legal problems in photography

UNIT 9: HISTORY OF CINEMA

Characteristics of Film, History of moving images- Lumiere Brothers, Hollywood ; Film in India• Contribution of DadasahebPhalke, Silent Era, Talkie Era ; Regional Cinema- Assamese Films

UNIT 10: HISTORY OF RADIO

What is radio? Characteristics of Radio; History of Radio Broadcasting – Growth and development of radio in the world, growth and development in India; FM and Community Radio

Unit – 11 : GROWTH OF COMMUNITY RADIO IN INDIA

Concept of community radio, guidelines for setting up of community radio station in India ,Growth and development of community radio in India, Growth and development of community radio in India’s North-East

Unit 12 : HISTORY OF TELEVISION

Introduction to Television medium, Beginning of Television in the world, Growth of Television in
India, Doordarshan and an era of soaps

Unit-13: VISIT TO A RADIO STATION (PRACTICAL BASED UNIT)

Visit a radio station and analyze the different programs that are broadcast at the station. Make a list of the different equipment that are used in the station along with its functions. Prepare a radio news script of your choice by highlighting the programme title, station, airtime, date of newscast, talents etc.

Unit – 14 : FILM REVIEW( PRACTICAL BASED UNIT)

Analyse any film of your choice and make a critical appreciation of that particular movie. Prepare the write-up based on the instructions provided in the unit.

Unit – 15 : PHOTOGRAPHY (PRACTICAL BASED UNIT)

Visit any place of your choice and click pictures on a particular theme. After clicking pictures, prepare a report on it by giving appropriate captions and explain the significance of each of the
photographs.

COURSE-4

Unit-I: TRADITIONAL FOLK MEDIA

TRADITIONAL FOLK MEDIA

Traditional folk media- An introduction, ature of traditional folk media, communication through traditional folk media, traditional media as a part of socio-cultural and ritual communication

Unit – 2 : FEATURES OF TRADITIONAL FOLK MEDIA

Traditional media as mass medium, features and characteristics of traditional media- its advantages and disadvantages, storytelling as the core of traditional media

Unit-3: TRADITIONAL MEDIA IN INDIA

History and growth of traditional media in India- A brief overview of some of the traditional folk media forms of India; Impact of electronic media on traditional media, Applications of traditional media for developmental purposes

Unit- 4: TECHNOLOGICAL IMPLICATIONS ON TRADITIONAL FOLK MEDIA

Impact of electronic media on traditional media; Mass communication Media vis-a-vis Folk Culture; Success stories of the use of traditional media as a catalyst of social change and development

Unit – 5 : TRADITIONAL MEDIA FOR DEVELOPMENT COMMUNICATION

Development Communication and Traditional Media – Development Communication, Traditional media as development media; How to use traditional folk media for development communication

Unit – 6 :TRADITIONAL FOLK MEDIA AND INDIAN CULTURE

Features of Folk Tradition, Media for Communicating Social Ethos, Folk media as a platform for disseminating information about Indian culture

Unit- 7 : RELEVANCE OF TRADITIONAL FOLK MEDIA

Traditional folk forms in rural India, Impact of rural development, Uses in different fields

Unit – 8 :STUDIES IN FOLKLORE

Folklore Research in India, Importance of Folklore Research, Review of studies on Folklore•
significance of the studies of the different folklores

Unit – 9 :POPULAR FORMS OF TRADITIONAL COMMUNICATIONS IN ASSAM

Traditional folk forms in Assam – Bihu, Ainaam, Lullabies, Ojapali, Sattriya, Bhaona, Borgeet, Lokageet

Unit -10 : DR. BHUPEN HAZARIKA’S CONTRIBUTION TO FOLK MEDIA

Dr.BhupenHazarika as Mass Communicator, Dr.BhupenHazarika s Contribution to Folk Media

Unit – 11 :FOLK MEDIA AND SCIENTIFIC TEMPERAMENT

Folk media and scientific temperament, Problems in folk media communication, Use of folk media by cultural and state governments

Unit – 12 :FOLK MEDIA AND HEALTH COMMUNICATION

Folk media and health communication: need and scope, Folk media and health communication : case studies, Folk media and health communication utilitarian aspects

Unit -13: ROLE OF UNESCO IN SUSTAINING FOLK MEDIA

UNESCO’s efforts to sustain folk media in developing countries, Folk media in South Asia

Unit-14 :CONTRIBUTION OF EMINENT PERSONS TO FOLK MEDIA COMMUNICATION

Gloria Feliciano, VimalDissanayake, ShyarnParmar, H.K.Ranganath

Unit – 15: FOLK MEDIA VS MASS MEDIA

Folk media Vs Mass Media; Future of folk media in India and Assam – suggested measures

Important to note :This paper like all other papers consist of 100 marks whereby 40 marks have been assigned for practical ( four reports on the area on traditional folk media/traditional performances/folk promotional programmes to be submitted) and the remaining 60 marks has been assigned for appearing in the semester end examination.

 

Journalism and Mass Communication B.A Syllabus for  FOURTH SEMESTER

COURSE- 5 : INDIAN CONSTITUTION
UNIT- I: INDIAN CONSTITUTION

Meaning of a Constitution, The Constituent Assembly and the Framing of the Indian Constitution, The Preamble, Salient Features of the Indian Constitution, Concept of Fundamental Rights, Types of Fundamental Rights, Fundamental Rights under the Constitution of India, Inferred rights, Concept of Freedom of Speech and Expression, Constitutional Guarantees and Limitations, Fundamental duties

UNIT- 2: DIRECTIVE PRINCIPLES OF STATE POLICY

Concept of Directive Principles of State Policy, Relationship between Directive Principles and Fundamental Rights, Differences between Fundamental Rights and Directive Principles of State Policy

Unit -3 : THE UNION EXECUTIVE: THE PRESIDENT AND THE VICE-PRESIDENT OF INDIA

Principles governing the method of election of the President, Stages in Presidential Election, Powers of the President- Executive, Legislative, Financial, Judicial and Emergency powers, Position and role of the President, Election of the Vice-President, Qualifications for the office of the Vice-President, Term of Office, Powers and functions of the Vice-President

Unit -4 : THE PRIME MINISTER AND THE UNION COUNCIL OF MINISTERS

Organisation of the Union Council of Ministers, basic features of the working of the Union Council of Ministers, functions of the Council of Ministers- executive, legislative, financial, position of the council of ministers, relation between the Council of Ministers and the President, Appointment of the Prime Minister, Powers and functions of the Prime Minister, Position of the Prime Minister, Relation of the Prime Minister with the President

Unit – 5: UNION PARLIAMENT

Salient features of the Union Parliament, The Upper House or the RajyaSabha (The Council of States)- composition, method of election, qualification of members, powers of the RajyaSabha• legislative, financial, executive, constitution amending powers, electoral powers, judicial powers,

special powers, The Lower House or the LokSabha(The House of the People), composition, method of election of the members of the LokSabha, Qualification for membership, Powers and functions of the LokSabha, Speaker of the LokSabha

Unit -6: STATE GOVERNMENT: THE GOVERNOR

Method of appointment, Qualification, Term of office, Powers and Functions of the Govemor•
executive, legislative, financial, judicial and miscellaneous powers, Position of the Governor.

Unit – 7: STATE COUNCIL OF MINISTERS AND THE CIDEF MINISTER

Formation of a State Council of Ministers, categories of ministers, Tenure, powers and functions of the State Council of Ministers, Method of appointment of the Chief Minister, tenure, Powers and functions of the Chief Minister, position of the Chief Minister

Unit- 8: CITIZENSHIP

Acquisition of Indian Citizenship, Loss of citizenship, Commonwealth citizenship, Single citizenship in
India, Dual citizenship for Non Resident Indians (NRI’s)

Unit-9: PANCHAYATI RAJ SYSTEM IN INDIA

Panchayati Raj system in India, BalwantRai Mehta Committee, Three-tier system of Panchayati Raj• Village panchayats, Block level and ZilaParishad, Constitutional status for Panchayati Raj

UNIT-10: EMERGENCY PROVISION UNDER INDIAN CON TITUTION

Emergency and State of Emergency: Concepts, Constitutional Emergency Provisions, Code of
Conduct for the Press, 1971, Effect of Emergency Provisions on Medi a freedom

Unit- 11: PARLIAMENTARY AND LEGISLATIVE PRIVILEGES UNDER INDIAN CONSTITUTION

Parliamentary and Legislative Privileges: Concept, Constitutional Provisions on Parliamentary and Legislative Privileges, Freedom of speech, Right of publication of proceedings, Law Courts and Privileges, Some points on Parliamentary and Legislative Privileges, Effect of Parliamentary and Legislative Privileges on Media Reporting

Unit – 12 : INDIAN JUDICIARY

Salient features of Indian Judicial System, The Supreme Court of India- organization, jurisdiction and position, High Court in India-organisation, jurisdiction and position, Power of the judiciary to issue writs, subordinate courts, fast track courts

UNIT- 13 : LEGAL ASPECTS OF MEDIA FREEDOM

Media Freedom, History of Media Freedom, Constitutional Guarantees and Reasonable Restrictions, Defamation, Defamation and Law Liabilities of Different Persons as regards Defamation, Official

Secrets Act, 1923, Right to Information: Concept, communication as a human right, International
Standards Right to Information, Indian Perspectives Right to Information Act, 2005.

Unit – 14 : AUTONOMOUS OFFICES UNDER THE CONSTITUTION

The Union Public Service Commission, The Comptroller and Auditor-General of India, The Attorney General of India, The Election Commission, The Finance Commission of India, National Commission for Backward Classes, ational Commission for Women, ational Human Rights Commission, National Minorities Commission

Unit – 15 :JOURNALISM RELATED ASPECTS IN THE INDIAN CONSTITUTION (PRACTICAL BASED UNIT)

Read the Indian Constitution carefully and identify which provisions are related to the field of journalism and analyse whether these provisions have any impact on media freedom. Prepare a report on it.

COURSE – 6 : MEDIA LAWS AND ETHICS

UNIT- 1: INTRODUCTION TO ETHICS

Introduction to ethical thinking, Ethical philosophies- Absolutist ethics, Ethical relativism, Existential Ethics, Situational Ethics, Evolutionary Ethics, Descriptive Ethics, Applied Ethics, Bio-ethics, Environmental Ethics, Business Ethics

Unit -2: IMPORTANCE OF MEDIA CODE OF ETHICS

Concept of media ethics, eed and Importance of Media Code of Ethics, Relationship of media and media economies- deregulation of media, concentration of media ownership, media trade unions and labour issues

Unit – 3: COMMON ELEMENTS OF MEDIA CODE OF ETHICS

Freedom of Press, Principles of Ethics, Plagiarism, Compliance of Ethical Standards, Right of Reply

Unit -4 : ETHICS OF JOURNALISM

Introduction, Early partisan press and impartiality, Post civil war press in the US and sensationalism, SPJ Code of Ethics, Ethics in theory and practice

Unit- 5: MEDIA AND PRIVACY

Media and Intrusion into Privacy – Privacy under International Law, Privacy and Indian Legal
Provisions; Sensationalism – Development of the Concept, Sensationalism in Electronic Media; Sting

Operations – Operation West End: Tehelka.corn.Paparazzi – Paparazzi and Celebrities: Two Way
Traffic,Restrictions on Paparazzi and Laws; Yellow Journalism

Unit- 6 : REGULATORY ORGANISATIONS

Press Commission, Press Council, Ombudsman, Readers’ Editor, Broadcasting Services Regulation
Bill, 2006

Unit- 7: MEDIA SELF-REGULATION

Self-regulation- Media Self-regulation, Code of conduct of different organisations for media personnel , Editors’ Guild of India, All India Newspaper Editors’ Conference (AINEC), The Indian Newspaper Society (INS)

Unit-8 : MEDIA LAWS RELATED TO ELECTRONIC MEDIA

Broadcast Code governing All India Radio, Prasar Bharati (Broadcasting Corporation of lndia)Act of
1990, The Broadcasting Bill of 1997, Cable Television etwork (Regulation) Act, The Cable
Television Networks (Regulation) Amendment Act of 2002

Unit – 9: MEDIA ETHICS AND THE LAW

Defamation – Types of defamation, Libel and the Internet, Courtroom reporting, Copyright, Protection of Sources

Unit – 10 : ETHICS IN PUBLIC RELATIONS & ADVERT! ING

Importance of ethics in public relations, Code of Ethics for Public Relations Professionals , In-House PR : the effects of organisational structure on moral decision making, Advertising Codes and Ethics, Code of Ethics for Advertisers, Advertising Standards Council of India

Unit – 11 :ETHICS OF ONLINE JOURNALISM

Privacy in cyberspace, Journalists and web technology, Ethical challenges of online journalism• gathering information, producing journalistic content, presenting and distributing online information,Organizational structures and communications in online media, Societal issues of media convergence, Global communication

Unit – 12 : CONCEPT OF FREEDOM

Media freedom and political ideologies, Libertarian approach, Political economy of media

Unit – 13 : MEDIA POWER

Media activism, Media Vs Judiciary, Media Vs Legislature, Issues of privileges- case studies

UNIT- 14: ETHICS OF PHOTOJOURNALISM

Importance of Ethics of photojournalism, Guidelines for journalists working with images

UNIT -15: PEOPLE, ETHICS AND JOURNALISM

Ethics: Key thinkers through the ages- Aristotle, Immanuel Kant, John Stuart Mill, W.D Ross, John
Rawls, SeylaBenhabib

Journalism and Mass Communication B.A Syllabus for  Fifth SEMESTER

COURSE – 7 : ELECTRONIC MEDIA- RADIO

UNIT – 1 : INTRODUCTION TO AUDIO MEDIA
Characteristics and features of audio media, impact and reach, audio media vs. print media vs. audio•
visual media

Unit – 2 : HISTORY OF RADIO BROADCASTING

Invention of radio, wireless age, Developments in the early twentieth century, Developments in the latter half of the twentieth century

UNIT – 3 : RADIO BROADCASTING IN INDIA
History of radio broadcasting in India, three -tier system of broadcasting in India- National
Broadcasts, Regional Broadcasts and Local Broadcasts

Unit – 4 : TYPE OF RADIO BROADCASTING

AM, FM, Community Radio- concept, features, policy guidelines for setting up CRS, Educational
Radio- types of educational broadcasts

Unit – 5 : RECENT TRENDS IN RADIO BROADCASTING

Satellite and Cable radio, Internet radio, Digital Audio Broadcasting (HD Radio), Digital Terrestrial
Audio Broadcasting (DTTB)

Unit – 6: RADIO BROADCASTING AND STANDARDS OF ETHICS

Ethical aspects of radio broadcasting, conducting the broadcast within the operational framework, Supreme Court judgment on airwaves, Broadcasting Bill, 1997

UNIT – 7 : ALL INDIA RADIO
History of AIR, AIR news service, external service, VividhBharti, YuvaVani, Special Audience Programmes- radio talks and discussions, radio programmes for rural audience, educational programmes, family welfare programmes, programmes for the armed forces, Radio plays and features

Unit -8 : AIR WITH SPECIAL REFERENCE TO NORTH EAST INDIA

Growth of the AIR services in orth-East India, AIR in Assam, AIR in Meghalaya

Unit-9: STRUCTURE OF A RADIO STATION

Organisational structure of a newsroom, Functioning of the newsroom, the electronic newsroom, The ews Director, organising the newscast

UNIT-10 :RADIO NEWS-BASIC FEATURES
Basic features of radio news, different types of news bulletins, Radio features and current features programmes, ratings and survey services-portable people meter, diary log sheet, in-house research techniques

Unit – 11 : REPORTING FOR RADIO
Introduction to radio reporting, tips for effective radio reporting, Radio interviews, sources of radio news, Qualities and responsibilities of radio reporter.

Unit – 12 : WRITING FOR RADIO
Language and style for radio, news style for radio, radio news bulletin structure, rules for radio news writing, writing for radio features and current affairs programmes

Unit – 13: RADIO PRODUCTION

The production room : production director, production manager, production chief, head audio animator, The studios: on-air and production, Equipments/instruments used in radio production• audio console, computers, Digital (Mini) Disc Machines, Compact Discs, Compressors, Equalizers and audio processing and microphones

Unit -14: STAGES OF RADIO PRODUCTION

Steps in radio production, Digital editing – examples of digital audio editing software programs
(Adobe Audition 3, Sony Sound Forge 9, Digidesign Pro Tools)

Unit – 15 : RADIO FOR DEVELOPMENT

Radio as an effective tool for development, Case studies of the use of radio for development communication, Radio Documentary, Vax pops, Role of Amateur Radio

COURSE – 8 : ADVERTISING Unit – 1: CONCEPT OF ADVERTISING
Introduction to Advertising: Concept, Objectives and Functions of advertising, brief history of advertising

Unit – 2: TYPES OF ADVERTISING

Classification of Advertising – based on function, region, target markets, company demand, desired responses and on the type of media used to issue advertisements

Unit – 3: ELEMENTS OF ADVERTISING
Basic Elements of Advertising – Slogan, Headlines, Subheads, Illustrations, Copy, Product, Trademark

Unit – 4 : MODELS OF ADVERTISING

AIDA model, DAGMAR, Lavidge and Steiners Hierarchy of Effects model, Criticisms of the models.

Unit – 5: ADVERTISING MEDIA
Concept of Advertising Media, Factors for selecting an appropriate media(Creative and Mechanical factors), Problems in media selection, public relations advertising, Classification of advertising media
– Print, Audio-visual, Outdoor and Transit media and Indoor media.

Unit – 6: ADVERTISING CYCLE

Advertising cycle- introduction, growth, maturity, decline, product and its pncmg, product distribution channels, competition.

Unit – 7 : ADVERTISING PLANNING

Strategic planning, advertising plan, target audience, advertising and marketing mix, Concept of media buying and space selling

Unit – 8: THE ART OF ADVERTISING COPYWRITING

Concept of advertising copywriting, techniques for writing a copy, copy writing for radio, television and film

Unit – 9: ADVERTISING AGENCY
Concept of Advertising agency, History, Types of advertising agency, Organizational set up of an advertising agency, Advertising agency activity – Client Servicing, Accounts Service,MediaPlanning, The Creative Department, The Creative Services Department, The Research Department; The Duties and the Responsibilities of an Agency, Financial Relation of the Advertising Agency, Advertising Ownership and Term of Relationship.

Unit – 10: MANAGING AN ADVERTISING CAMPAIGN

Concept of Advertising Campaign, Advertising Campaign Strategy, Research for advertising campaign

Unit – 11 : ADVERTISING MANAGER

Ad Manager, Who is an Advertising Manager,The Duties and Responsibilities of an Advertising
Manager, The qualities of an Advertising Manager.

Unit – 12: ADVERTISING AND MARKETING
Outdoor Advertising, Film Advertising, Corporate Advertising, Financial advertising, Social Marketing Concept , relation between marketing and advertising, Codes of Advertising- AAAI, ASCI, Codes and guidelines for advertising

Unit – 13 : ADVERTISING AND SOCIETY

Impact of advertising, Impact of advertisements on children, ethics in advertising, corporate social responsibility

Unit -14: PREPARING SCRIPT FOR RADIO OR TELEVISION ( PRACTICAL BASED UNIT)

The script is what makes sense of the information that has been gathered. It is the framework for the story. It brings together the most important elements and helps the audience understand the significance of the points the people who have been interviewed might have made.

Prepare a script for either radio or television advertising on any topic of your choice by keeping in mind the following steps-

Step 1

Identify your target market. Know as much as you can about their ages, genders, lifestyle and any other factors that identify them. The better you know your audience, the more effectively you can speak to them.

Step 2

Determine the objective of your advertisement. You may want to make people aware of a company, product or service, entice them to buy or take action of some kind. Everyone involved should agree in advance on what the ad should accomplish.

Step 3

Write to your audience. Use the language they use, words they understand and images they can identify with. Keep your message simple, direct and clear.

Step4

Grab the audience’s attention in your opening scene and dialogue. If you’re writing a radio advertisement, use words that describe the image.

Step 5

Repeat your message several times in different ways. Once is not enough to make the message memorable. Even in a 30-second spot, repeat your main message at least once.

Step 6

Include a strong call to action that will make people want to take the next step — go to your store, pick up the phone, tell their friends or whatever it is you want the audience to do. Leave no doubt in their minds what action you want them to take.

Step7

Follow standard format for radio scripts. Using two columns, put directions and sound effects on the left, and dialogue on the right.

Step 8

Time your advertisement, allowing for normal rates of speaking, action and sound effects. Make the script two seconds shorter than the desired length to allow for fade-in and fade-out of the
advertisement.

Unit – 15
UNIT)

PREPARING A RADIO OR TELEVISION COMMERCIAL ( PRACTICAL BASED

Prepare a radio or television commercial on any topic of your choice. The commercial must be audio• visual in nature and can be in any format like MPEG-2, Mov, MP4, DAT or YOB. The commercial must be accompanied by a script.

COURSE – 9 : NEW MEDIA AND COMPUTER APPLICATION Unit – 1: INTRODUCTION TO NEW MEDIA
Concept of ew Media – Definition, Difference between Conventional Media and ew Media; Characteristics of ew Media, Most Common Vehicles of ew Media

Unit – 2: IMPACT OF NEW MEDIA

Impact of ew Media- Society and Mass Culture, Politics and Developmental Issues, Social Media, Citizen Journalism and Biogs , ew Media and Journalism- Print Journalism, Broadcast Journalism, Advertising Industry ; Convergence – Media Convergence, Advantages of Media Convergence, Rising Concerns About Media Convergence

Unit – 3 : COMPUTER REVOLUTION AND INTERNET

Evolution of Computers, What is Internet- How Internet Came to India, History of Internet, Characteristics of Internet, Contribution of the Internet; Internet Services- E-mail, FTP (File Transfer Protocol), Telnet, Gopher, World Wide Web

Unit-4: DIGITAL MEDIA

Digital Media – Digital Media, Analog Media, Why Go Digital, Advantages of Digital Media; Digital Video and Digital Television – Digital Video, Digital Video: A brief History, Digital TV, Advantages of DTV Over Analog TV ; Digital Radio and Digital Photography- Digital Radio, Radio in a Box, Digital Photography

Unit – 5 : ONLINE JOURNALISM

What is Online Journalism?- Difference Between Online Journalism and Traditional Journalism, History of Online Journalism ; Characteristics of Online Journalism- Advantages of Online Journalism, Limitations of Online Journalism, Ethics of Online Journalism; Writing for the Web

Unit – 6: ONLINE NEWSPAPERS AND NEWS WEBSITES

Online ewspapers – Types of Online Newspapers, Growth of Online ewspapers; Impact of Online
Newspapers on Traditional Newspapers and News Websites

Unit – 7: NEW MEDIA AS A TOOL FOR SOCIAL CHANGE

Using new media for bringing about a social change, Social media, tools of social media, social media as a catalyst of social change and development

Unit – 8 : USING COMPUTERS : ESSENTIAL CONCEPT

Concept of Computers, Generation of Computers, Organisation of a Computer, Different Types of Computers, Port, File Management, Application of Computers, Advantages and Disadvantages of Computers

Unit – 9 : SOFTWARE AND MULTIMEDIA APPLICATIONS

Computer Software Basics, System Software- Operating System, Utilities Software, Device Drive Software, Programming Language ; Application Software- Productivity Software, Education Software, Entertainment Software, Business Software; Integrated Software ; Multimedia Computing; Legal Restriction On Software

Unit – 10 : MS WORD

Starting MS-WORD, Basic Components of MS Word, Entering and Saving Text in a Document , Closing the MS-Word document and Closing MS-Word, Opening of an Existing Document, Copy and Cut (Move), Formatting the document, Finding a Particular Pattern, Insertion, Implementing Formula on Table Contents, Header and Footer, Page Setup, Indents, Tabs , Columns, Change Case

Unit – 11 : MS POWERPOINT

Starting of Microsoft PowerPoint, Creation of PowerPoint Presentation, To Include a Chart in the Slide, To Impart a Data Sheet, Formatting Options, Slide Transition, Different Views of the Presentation

Unit – 12 : DESKTOP PUBLISHING

Desktop Publishing- Background of Desktop Publishing, Advantages of Desktop Publishing ; Primary Desktop Publishing Software Programs, Adobe PageMaker- PageMaker Basics, Adobe Photoshop – Photoshop Basics

Unit – 13 : PRINTING TECHNOLOGY AND TYPOGRAPHY

Printing Technology- History of Printing, Types of Printing Technology ; Offset Printing – Advantages and Disadvantages of Offset Printing, Types of Offset Presses , CTP (Computer to Plate)
, Typography- Page Layout, Tips for Good Typography, Fonts and Font Families

Unit – 14 : APPLICATIONS OF COMPUTER

Application of computer in the field of Science, Education, Medicine and Health, Engineering and Manufacturing, Entertainment, Communication, Business Application, Banking, government and Publishing, Future prospects

Unit-15: USE OF COMPUTER TECHNOLOGY IN JOURNALISM

Application of Internet, use of hypermedia- browsing and navigation, tools of hypermedia, advantages and disadvantages of hypermedia, Computer assisted broadcast reporting

COURSE -10 : WRITING FOR THE MEDIA Unit – 1: THE STRUCTURE OF WRITING
The cohesive structure of writing, The Structure of Paragraphs, The Writing Process or Paragraphs, The Structure of Essays/Articles, Editing your writing, Basic characteristics of writing for the media• accuracy, clarity. efficiency and precision

Unit- 2: WRITING FEATURE STORIES

Meaning of a feature, the format for writing features, story construction

Unit – 3: FORMS OF NARRATION

What is Narrative, Narration, arrator, arrative Mode and Narrative Point of View, Varieties of Narration, Elements of Narration, Reportability and Credibility of a arrative, Linear and on• linear arrative Structure, The arrative Paragraph, arration in an Essay

Unit – 4: LANGUAGE SKILLS

Grammar, Vocabulary, Choice of words, Words having multiple meanings, Punctuations, Sentence structure, Use of synonyms and antonyms, Some common errors

Unit -5 : SOURCES OF WRITING FOR THE MEDIA

Primary and Secondary sources, on-the-scene reporting, Importance of attribution

Unit – 6: REVIEW WRITING

Techniques of book review, Techniques of film review, Techniques of play review, Techniques of musical review

Unit – 7: COPYWRITING FOR ADVERTISEMENTS

Copywriting, print, audio and audio-visual, Radio copy, Television copy

Unit-8 : WRITING FOR COLUMN, SCIENCE AND PRESS RELEASE

Column writing, Science write- up, Press Release

Unit- 9: EDITING

Meaning of Editing, Language Editing, Writing and Editing Photo Caption, Language for explaining graphs, charts, maps; Proof Reading

Unit-10 – : WRITING FOR RADIO

Language and style for radio, news style for radio, radio news bulletin structure, rules for radio news writing, writing for radio features and current affairs programmes.

Unit- 11 : WRITING FOR TELEVISION

Criteria for Selecting Broadcast News, Characteristics of broadcast news, Writing the Broadcast
Lead, Writing Lead-ins and Wrap-ups, Preparing Broadcast Copy

Unit- 12 : WRITING FOR FILM

Prepare a script on any particular theme of your choice. Having a good script, meaning of screenplay, scriptwriting, Use of storyboard, scriptment

Unit- 13: WRITING FOR PLAYS

Types of plays : Ten minute plays, One-act plays, Full length plays, Musicals, Format of a manuscript- Title page, Cast page, Art scene heading, At-rise description, Character name, Dialogue, Stage directions, Transition

Unit – 14 : THE BASICS OF PHOTOJOURNALISM

Meaning of photojournalism, Rule of thirds, cropping and editing, How to write good captions in photojournalism,

Unit- 15 : COPY AND PROOF EDITING

Principles of copy editing, The Language of copy writing, Print media requirements, Radio and television copyediting, Proof copy editing

 

Journalism and Mass Communication B.A Syllabus for  SIXTH SEMESTER

COURSE 11: ELECTRONIC MEDIA-TELEVISION

Unit – 1: INTRODUCTION TO AUDIO-VISUAL MEDIA
Characteristics and features of audio-visual media, Impact and reach of audio-visual media, Audio media vs. audio-visual media.

Unit – 2 :HISTORY OF TELEVISION BROADCASTING

Origin and development of television, early television technique, developments in the early and late twentieth century

Unit -3 : GLOBAL NETWORKS OF TELEVISION

Criss-cross border eavesdropping, French-British Television Exchange, Eurovision, Asian Cross•
border Networks, Asia vision, CATVN etwork

Unit – 4: HISTORY OF TELEVSION BROADCASTING IN INDIA

Growth and development of television in India, launch of INSAT, Development post 1982 onwards, emergence of colour television, autonomy for electronic media- Chanda Committee Report, Verghese Working Group Report, Joshi Committee Report , Digital Terrestrial Television Broadcasting (DTTB)

Unit -5 : TELEVISION FOR DEVELOPMENT

Television as a tool for development communication, Satellite Instructional Television Experiment (SITE), Kheda Communication Project, Jhabua Development Communication Project (JDCP), Gramsat- satellite for rural education

Unit – 6: PUBLIC SERVICE BROADCASTING IN INDIA
Use of digital technology in public service broadcasting, Beginning of Doordarshan, Organisational structure of Doordarshan, Role of Doordarshan as a public service broadcaster, performance appraisal of DD, Problems in public service broadcasting, Need to evolve a proper public service policy

Unit-7: PRIVATE SERVICE BROADCASTING IN INDIA

Growth of private television, Arrival of satellite and cable television, Channels based on education, entertainment, news and history, some of the major satellite TV channels- Star TV, Zee, Sony, MTV

India, ational Geographic, Impact of private satellite channels on Doordarshan, Cable television – the backbone of digital convergence

Unit – 8: TELEVISION BROADCASTING IN NORTH EAST INDIA
Doordarshan with special reference to DOK Guwahati and PPC-NE, Growth of private TV channels in north east India with special reference to Assam

Unit – 9: TV NEWS
News room and its operations, basic features of TV news, Structure of TV news bulletin, News
Package, Writing for visual and presentation skills.

Unit -10: TELEVISION PRODUCTION

Stages in television production- preproduction, production and postproduction, Basic components of television production- production room ,camera, mounting plates, bases, editing tools and techniques, Electronic News Gathering (ENG), Electronic Field Production(EFP), Different camera angles and movements

Unit – 11: GENRES OF TELEVISION PROGRAMMES

Different types of TV news, panel discussions, interviews, documentaries and current affairs programmes of Television, Educational television

Unit – 12: REPORTING FOR TV NEW
Introduction to TV reporting, Duties, qualities and responsibilities of a TV reporter, Sources of TV News, New Trends in TV reporting

Unit -13 : PROVISIONS UNDER THE GOVERNMENT OF INDIA

The PrasarBharati (Broadcasting Cooperation of India) Act, 1990, Cable Television etwork (Regulation) Act, Cable Television etworks (Regulation) Amendment Act, 2002, Broadcast Content Complaints Council (BCCC)

Unit -14 : TELEVISION AS AN INDUSTRY

Emerging growth of television as an industry, Revenue generated from advertisements, Growth of television industry in India- market capitalization, size of the industry, contribution to economic growth, leading companies, television rating points (TRP)

Unit – 15 : TRENDS IN TELEVISION JOURNALISM

Impact of 24- hours news channels, News values: redefining what’s newsworthy, importance of audience in the field of television broadcasting : catering to diverse group of people, some important concepts- Direct-to-Home (DTH), Internet Protocol Television (IPTV), Headend-in-the-sky(HITS), Conditional Access System(CAS)

COURSE 12: PUBLIC RELATIONS

UNIT – 1: CONCEPT OF PUBLIC RELATIONS
ature and scope of Public Relations , definition of Public Relations, Objectives of Public Relations, ature of PR

Unit- 2: GROWTH AND DEVELOPMENT OF PUBLIC RELATIONS

Growth and Development of Public Relations, Pioneers of Public Relations, PR in India, Modern
Public Relations in India, Future prospect of PR

Unit – 3 : FUNCTIONS OF PUBLIC RELATIONS

Basic Functions of Public Relations, Propaganda and publicity, difference among public relations, publicity and propaganda

Unit – 4 : PUBLICS OF PUBLIC RELATIONS

Publics of Public Relations: Internal Publics, External Publics, Publicity media for PR : print media, elevision, radio, film, new media

UNIT – 5: PUBLIC RELATIONS PRACTITIONER
Public Relations Officer, Public Relations Officer – Duties and Responsibilities, Qualities of a good
Public Relations Officer

Unit- 6: PUBLIC RELATION ORGANI ATIONS IN INDIA

Public Relations Organizations in India: PRSI, PRCI, PRCAI.

UNIT – 7: PUBLIC RELATIONS IN AN ORGANIZATION
PR set up in an organization, Status of PR department in an Organization, Functions of a PR
department, PR campaigns and programme

Unit – 8: PUBLIC RELATIONS UNDER PUBLIC SECTOR UNDETAKINGS

Types of public sector undertakings, Features of public sector, PR in Central Govt., PR in State
Govt.

Unit-9: PUBLIC RELATIONS UNDER PRIVATE SECTOR UNDERTAKINGS

Objectives of PR in private sector, PR in Private Sector Undertakings

Unit-10: PUBLIC RELATIONS AND CRISIS COMMUNICATION

Meaning of crisis communication, Public Relations in a crisis situation, PR tools for crisis communication, Rhetorical and Social Science Approaches to Crisis Communication

Unit – 11: PUBLICITY MEDIA FOR PR

Types of publicity media- Print Media, Television, Radio, Film, ew Media; An Integrated Public
Relations Media Model, Recent trends in Public Relations Media

UNIT – 12: TOOLS OF PUBLIC RELATIONS
Tools of Public Relations: Print media- ewspapers and periodicals, press releases, house journals; Audio-visual – Radio, Television, Films ; Other media – Photographs, Folk media, Exhibitions, Oral Communication, Bulletin Boards, Open House, Video Magazine

UNIT – 13: MEDIA RELATIONS IN PR
Organizing media conference – How to organize a Press Conference, Differences between Press Meet and Meet the press, Press Briefings, Press Tours, Releases and Written Materials to Media – Press Release, Backgrounder, Rejoinders.

Unit -14: PUBLIC RELATIONS AS MANAGEMENT FUNCTION

Importance of public relation in management, public relations as a tool of management

Unit – 15 : PUBLIC RELATIONS CODE OF CONDUCT

Principles and Ethics in Public Relations, SPJ Code of Ethics, PRSA code of Professional Standards(Public Relations Society of America),International Code of Ethics (International Public Relations Association), Code of Athens, Code of Ethics in India

COURSE – 13 : ENGLISH FOR MEDIA TUDIES Unit – 1: INTERVIEWING AND NOTE TAKING
Definition of Interview, preparing for interview, conducting the interview, text of interview, language
for audio-visual interview, note taking

Unit -2 : EDITORIAL WRITING

Defining Editorial, Introduction to the editorial page, writing the editorial, rules for Editorial writing, writing the Feature, writing the Article, writing the middle, Letters to the Editor

Unit -3 : ART OF COLUMN WRITING

Types of columns, distinguishing characteristics of an op-ed, steps to be followed while writing a column

Unit – 4: ELEMENTS OF GOOD WRITING

Characteristics- precision, clarity in writing, use of simple sentences, grammar and punctuation, avoiding cliches, pacing, use of transitions

Unit-5 : PREPARING COPY

Copy editing- use of quotes, paraphrases, attribution, writing the lead, grammatical mistakes• confusion in the use of ‘who’ and ‘whom’, possessive pronouns, use of active voice, copy reading symbols

Unit – 6: MASTERING THE LANGUAGE OF EDITING

Importance on vocabulary, sentence construction, participles, pronouns, verbs, nouns, foreign words, prepositions, paragraphs, selection of right words

Unit-7: REVIEW WRITING

Book review- fiction, adverse cnncism, non-fiction, the collection, poetry, drama, Steps to be followed while doing a book review, drama review, Film review

Unit -8 : NEWS WRITING

Language and style of Indian Media, Language and style for print and cyber media, Language and style for Radio, Language and style for Television

Unit-9: HEADLINE WRITING

Meaning of headline, Types of headline, Functions of a headline, Factors to be kept in mind while writing headlines, Headline writing skills- use of verbs, use of Articles and Voices, Use of Decks, The Five Ws, use of short synonyms, Abbreviations, Punctuation, Line Balance, Guidelines for headline writing

Unit-10: WRITING FOR ADVERTISING COPY

Introduction, Key concepts in advertising, Copywriting, Radio copy, Television copy

Unit -11 : WRITING AND REWRITING FOR PUBLIC RELATIONS

Preparing news releases- Announcement releases, Backgrounders, Position Papers, Tip Sheets, Rewriting news releases, Writing newsletter stories

Unit -12: GRAMMAR AND USAGE

Sequence of tenses, Voice, arration, Punctuation, Vocabulary

Unit -13 : COMMON ERRORS IN THE USE OF ENGLISH LANGUAGE

Errors of concord, Errors of construction, Errors of order, Errors in prepositions, Errors in conjunctions

Unit-14: REPORTING PUBLIC SPEECH

Reporting public speeches- background information, covering the speech, using a prepared text, writing the speech story for print
so

Unit-15: STYLE AND THE STYLEBOOK

eed of a stylebook, -consistency, preference and tradition, Guidelines of different stylebooks, Mechanical rules

COURSE-14:

PROJECT I PRODUCTION + VIVA VOCE I. OBJECTIVE:
The objective of the dissertation is to help the learners acquire ability to apply multidisciplinary
concepts, tools and techniques to address communication and media related problems and/or to evolve new and innovative theoretical framework. The duration of the project work is three months. The project report/audio visual production carries 100 marks and it is mandatory to submit either of the reports before the completion of the programme.

II. TIME SCHEDULE FOR THE PROJECT:

SI. No. Topic Date
l Submission of the synopsis of the project at the By the end of May
respective Study Centre
2 Viva-voce to be conducted. Within the month of August
(Candidate should bring three copies of the project report along with them at the time of
Viva-Voce)

III. FEES FOR PROJECT: A Challan of Rs 1000/- as Project fees should be enclosed with the copy of the project report (which will be sent to the university), if not paid the fee during the admission time.

IV. TYPES OF PROJECT: The dissertation may be undertaken (not limited to) on any one of the following areas:

� The project should be done in core specialisation area of respective course only.
� It can be related to any field of Communication- impact of media, relationship between media and audience, mass media research, etc.
� Journalism, its related fields, any media related issues, or media related organisations .
� Any area of Public relations/Advertising/Media Management/Online media/Science
Communication/Media Sociology etc.
� Evolution of any new conceptual I theoretical framework.

ID! Field study (empirical study).
� The project can be based on primary or secondary data.

V.PROJECT PROPOSAL (SYNOPSIS) Submission, Changes and Acceptance of Project Proposal
(synopsis):

a. Learners are advised to send their project synopsis and name and address of the project guide to their respective Coordinators at the KKHSOU Study Centres. The synopsis should include the following-

� Title of the study
� Objectives and importance (significance) of the Study
� Research methodology opted for the study (stating nature, sources, collection of data, research tools and techniques to be used, sampling procedure).
� Limitations and scope of the study

b. If the learner wants to undertake a new project by changing his/her earlier project proposal, he/she will have to justify his/her new choice. Without valid ground and certification from his/her guide, no change in project proposal will be entertained.

c. In any case, changes in project proposal will not be allowed after submitting the second project proposal. The second proposal will be considered as final.

d. In any case, changes in project proposal will not be allowed after submitting the second project proposal. The second proposal will be considered as final.

e. It is necessary that the learners finalize their project proposal well ahead of time.

f. It is to be noted that changes in project proposal will not be entertained in the last month of the programme.

g. In order to complete the project in due time, a learner should devote at least 60 days for his/her project. Their time should be judiciously divided into various phases Like field study & interview, data collection, data tabulation, data interpretation and data analysis.

VI. PROJECT GUIDE

� A faculty who is presently engaged with the Bhupen Hazarika School of Mass Communication of KKHSOU or those who are engaged with the study centres (preferably Mass Communication department) of the designated colleges under KKHSOU.
� Faculties in the departments of Mass Communication and Journalism in colleges/institutions
affiliated to any Indian University and having minimum five years of teaching experience.

VII. PROJECT REPORT:

� Each Project Report must adequately explain the research methodology adopted and the directions for future research.

ID! The Project Report should also contain the following:
• Copy of the approved Project Proforma.
• Certificate of originality of the work duly signed by the learner and project guide.
• Resume of the guide should be attached along with the project report.

VIII. PROJECT PROFORMA

• The Project Report should be typed in double line space, with 1.5 inches of margin in left size and 1 inch margin in the right side of each page. The upper and lower margins should not be less than 1 inch each. Project report should be printed on one side only and should be spiral bound.
• The dissertation should include the following items – a. Cover page
b. Certificate from the supervisor/guide
c. Acknowledgement d. Abstract
e. Contents ( a brief outline of the different chapters including a list of tables/list of figures (if
need be)

Chapterisation

a. Introduction
fill Background of the study
fill Objectives of the study
fill Rationale for the research
fill Hypothesis to be tested/research questions
fill Review of past Literature b. Research Methodology
fill Area/Place of research
rul Sample size
fill Sampling method rul ature of research fill Tools of research
c. Details about the different aspects of the research study d. Data analysis and interpretation
e. Limitations and scope of the study f. Bibliography
g. Annexure (pictures, paper clippings, questionnaires, etc.)

AUDIO-VISUAL REPORT:

In case of audio-visual project, the learner is expected to prepare and submit an audio-visual clip on any topic (preferably related to the area of media and communication) in the form of CD or DVD (in MPEG,MP4, m4v, DAT or YOB formats). The learner will have to shoot the video using a handycam/camera and edit it properly before submitting it. It is imperative for the learner to prepare a proper script along with the CDs/DVDs. At the time of submission, the learner must keep in mind to submit three CDs/DVDs, one for the Study Centre, one for the University and one for the learner himself/herself. At the top right corner of the first page of the report “COPY FOR THE UNIVERSITY” should be neatly written or typed.

IX. SUBMISSION OF DISSERTATION/AUDIO VISUAL PRODUCTION

Learners should prepare three copies of the dissertation/CD or DVD whereby one copy will be for the University, one for the Study Centre and one for the learner him/herself. They should bring all the copies during the Viva-Voce which will be intimated to the learners beforehand. On the top right corner of the first page of the report “COPY FOR THE UNIVERSITY” should be neatly written/typed.

X. VIVA-VOCE

After the submission of the dissertation/audio-visual reports, viva voce will be conducted in the presence of both an Internal and External Evaluator at designated study centres or at the University headquarter.

Learners should preserve their copies of project report for future reference. The University may ask the learners to present a brief overview of their project work even after the submission of the project anytime within commencement of the programme. Therefore, the learners should preserve their copies till the final result is declared.

I. MARKS DISTRIBUTION

Total marks (100) =60(Report writing/audio-visual CD or DVD) +40 (viva voce)

Ads Below The Content

1 Comment

  1. Pingback: KKHSOU Syllabus: [B.A, M.B.A, M.A DELED] - RMSA Assam TET- Latest Job News, Admit card & Result

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending